Advocacy

We seek to lead the change of the advertising landscape for the better
  • We represent members' interests, with media owners, agencies, trade and regulatory bodies and government
  • We set and champion standards for the industry, leveraging ISBA's leadership role in self-regulatory and joint industry bodies
  • We consult with members to establish their views and business needs, through regular Action Groups, governance meetings and engagement
  • We generate foresight and ensure members are equipped to make decisions from better-informed positions
  • We are thought leaders on relevant positions and goals, based on expertise and ISBA's unique perspective
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Marketing Excellence

Achieving excellence is the aim of every marketer

We offer marketers unique guidance, proprietary knowledge and examples of best practice to help them to do their jobs more effectively and more efficiently. Our programme of activity is designed to build the skills of individual marketers in the team.

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Partners

Partnerships designed to add value for our members.

ISBA works with a select group of carefully chosen partners from across the industry to provide our members with further knowledge on relevant industry issues, ideas and best practice solutions.

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