Understanding the challenges faced by our members is a key part of ISBA's role.

Working collaboratively with members and the industry allows us to put forward solutions and guidance to meet advertisers' needs.

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ISBA's unique position as the representative voice for UK advertisers provides us with a platform to lead and make changes within the industry.

As thought leaders, we are champions of better standards and leverage our leadership role on self-regulatory and joint industry bodies to create industry guidance.


ISBA represents over 3000 different brands of varying size, sector and spend.

However, despite these differences, many of the challenges faced by our members are similar and we are committed to working with all advertisers to ensure we provide an influential, relevant and valuable voice, that represents them and their needs.

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Set Standards

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A key element of ISBA's manifesto is to champion improved standards within the industry. 

Working with our members, relevant industry bodies and trade groups, ISBA is committed to creating a transparent, responsible and accountable market that serves the needs of advertisers.

Self Regulation

The ability for the advertising industry to self-regulate is vitally important and we work hard to ensure this remains the case. 

We are playing a key role in re-shaping the industry’s system of self-regulation so that it continues to be fit for the future. We represent advertisers on the Committee of Advertising Practice and the Broadcast Committee of Advertising who have the responsibility to write the Advertising Codes.

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Action Groups

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As a membership body, ISBA thrives on the collective involvement of its members and our member-led Action Groups are central to this operation.

Meeting every six weeks, the Groups provide a forum for members to share knowledge and develop policy in key marketing areas. Our Groups cover Digital, Data, Marketing Procurement, Audio Visual, Effectiveness and Futures. 

Image of Find out more about our Action Groups Find out more about our Action Groups