Audio-Visual Action Group (AVAG)
AVAG acts as the leadership group on all Television, Radio and Cinema issues.
One of ISBA’s longest running Groups, discussions centre around topical industry issues such as measurement, ad deterioration, radio ad disclaimers and content marketing, as well as best practice insights on how to effectively deal with such issues. The Group is open to members with a good level of TV planning and buying knowledge.Contact Mario Yiannacou for more information on the Group and how you can get involved.
Communications Procurement Action Group (COMPAG)
One of ISBA’s largest Groups, COMPAG members work together to collectively develop the marketing procurement function and its effectiveness; both internally within member companies and externally with the agency marketplace.
The Group provides a platform to share best-practice information and guidance, highlight the latest thinking on relevant procurement issues and lobby where appropriate. The Group is open to all members with experience in the procurement function.Contact Traci Dunne for more information on the Group and how you can get involved.
Data Action Group
ISBA’s new Data Action Group was established as a direct response to members’ concerns about the collection and use of data, as well as complying with the impending General Data Protection Regulation (GDPR) and the new ePrivacy Regulation.
In addition to providing a platform for members to discuss data issues and relevant concerns, the Group also works closely with the ICO. The Group is open to those with a responsibility for data compliance, data protection officers and marketers with an interest in data regulation.Contact David Ellison for more information on the Group and how you can get involved.
Digital Action Group
ISBA’s Digital Action Group deals with all things digital, from concerns relating to transparency and online brand safety, to insights on the latest developments in real time advertising, ad-viewability and technologies such as AI. The Group is open to members with digital marketing experience.Contact David Ellison for more information on the Group and how you can get involved.
Insight & Effectiveness Action Group
Formed in 2017, ISBA’s new Insight & Effectiveness Group provides a forum for members to discuss cross-media and strategic issues.
The Group was developed following a growing demand for more information on developments in areas such as econometric modelling, attribution and effectiveness tracking. The Group is open to members who are involved in, or have a good working knowledge of, strategic planning and/or research.Contact Steve Chester for more information on the Group and how you can get involved.