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A key benefit of membership is having an automatic access to a network of advertisers and ISBA provides forums to bring marketers together to create dialogue and consensus which are translated into clear and consistent positions and requests.
ISBA’s Digital Forum evolved out of the former Digital Action Group* and is designed to deliver a digital media snapshot to members, through inspiring and informative presentations from industry experts and commentators.
The Digital Forum is held quarterly at ISBA’s Covent Garden offices and is open to all member employees looking to update their knowledge, gather an introductory overview of the digital media environment, gain a glimpse of the effect of digital advances on marketing possibilities and find out how ISBA is leading industry change representing marketers interests.
These are free to attend events for ISBA members. Dates and related information for upcoming Digital Forums can be found on our events calendar.
*The Performance and Programmatic & Automation Working Groups replace the former Digital Action Group and significantly widen opportunities for members to be involved in shaping the future of the digital advertising industry. The Digital Forum increases member opportunities to share in ISBA’s knowledge networks.For more information, please contact Jane Salliss
Formed in 2016, the Marketing Capability Forum provides a platform for members to ask questions, share best practice tips as well as their experience in running learning & development programmes.
Meeting four times a year, the group is open to capability personnel from ISBA member companies.For more information, please contact Mark Willock.