Welcome to ISBA

Welcome to our website, where you will find all you need to know about ISBA, the voice of British advertisers.

What does that mean?

Quite simply, ISBA is the only body focused single-mindedly on the interests of British advertisers. 

We do this by protecting their freedom to advertise responsibly, and enhancing their effectiveness in deploying their marcoms spend.

The ISBA value proposition is founded on four ‘pillars’:

1. Protection
Challenging unwarranted restrictions, fighting sector battles, representing advertisers with regard to regulators, government, the advertising codes and the self-regulation system. More...

2. Media Issues
Fighting unacceptable trading practices, driving robust media measurement and transparency, defining advertiser policy and guidance in a fragmenting, convergent media landscape. More...

3. Agency Relations
Agency search and selection, contract and fee negotiations, agency evaluation, legal helpline, benchmarking and procurement. More...

4. Capability
Marcoms skills training, bespoke programmes, best practice guidance, member-only sharing sessions and briefing seminars on topical issues. More...

I hope you enjoy your journey across our site. If you’d like to know more or have any questions do get in touch.

Phil Smith
Director General

How we work

We are a not for profit membership body representing UK advertisers. Our members serve on the Council, Executive and Action and Working Groups.  We have a team of full time expert staff helping to develop policy and ensuring the right to advertise responsibly.

Our formal Governance structure is through a Council and President appointed at the AGM, held in July.  An Executive Committee of members works with the full time directors to develop and implement policy. Members are at the heart of all we do.

The Incorporated Society of British Advertisers Ltd is our formal name under which our accounts are lodged with Companies House.  The Council members are our company directors.  We are more usually known as ISBA – the Voice of British Advertisers. Our articles of association can be seen here.

Our Memorandum of Association from 4 July 2006 and our Articles of Assoicaiton as amended on 1 July 2008 are available here.