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Best Practice: Finding an Agency

01/05/2009

A best practice guide for clients engaged in agency search and selection. The (sometimes long and involved) process behind finding the perfect client-agency fit, the right chemistry, the right talent, shared culture and philosophy.

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Best Practice: Pitch Principles

01/11/2011

Most clients are using costly, outmoded agency pitch processes. The IPA and ISBA looked for new, more relevant ways of pitching and drew up these six key principles.

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Best Practice: Briefing

01/05/2009

The principles of any good brief, the reasons why a written brief is important but not sufficient, the role of the briefing meeting, and provides guidance on written briefing forms.

Useful links

Here are some useful links to help make the search for the perfect agency, that bit easier!

Image of arrow The Good Pitch

Best practice principles for clients and agencies.


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The largest global Agency Directory & Creative Gallery