Brands for Good: ISBA members supporting customers and staff through crisis

The coronavirus crisis is having an unprecedented impact on businesses across the economy. But in difficult times, ISBA members are protecting and supporting their customers and staff in innovative ways.

Advertisers are facing an incredibly challenging time, with many having to take difficult business decisions, and looking to government for support.  

While different parts of the sector are tackling varying effects caused by the coronavirus outbreak, ISBA members nevertheless continue to place consumers at the centre of their activity. 

In recent days we have seen advertisers take a number of actions to protect and support their customers and employees through this period. 

You can find some examples of how companies in ISBA membership have played a key role in the economic and social response to COVID-19 on our new website section here

If you want more information or if you are an ISBA member and want to share your company’s story, please get in touch