Havas Media Network UK has confirmed that it has joined Origin, the UK cross-media measurement initiative. This completes the representation of the global media networks within the programme. There are now 51 funding stakeholders in total including advertisers, media owners and advertising agencies.
Havas Media Network UK will integrate with Origin ahead of its launch later this year and be part of the steering committee driving Origin forward. It will also enable Havas Media Network’s UK clients to join the beta trials which start in the second quarter of 2024.
Havas Media Network UK joins 35 other ISBA members signed up to the trial which will give users access to live campaign data months ahead of the market. It will also mean triallists can feed into the future product scope.
Commenting on their decision to sign up to Origin, Simon Bevan, Chief Operating Officer, Havas Media Network UK said “Best-in-class measurement is what Havas Media Network champions and we always strive to ensure best practice for our clients. We have enjoyed regular dialogue with the team at Origin for some time and are delighted to now join the project. With the chance to trial the platform ahead of launch and explore how we integrate with our proprietary system, Converged, we have an opportunity to make a meaningful contribution to the evolution of the project.”
Following the beta stage, Origin will effectively go live in the pilot trials phase ahead of its Minimum Viable Product launch in Q4 2024.
Tom George, CEO, Origin said: “We are absolutely delighted that Havas Media Network UK is joining Origin as stakeholders. Having the support of such an important agency network means we will benefit from their expertise as we take the product to launch phase and give us their continued insights as we continue to invest and take Origin to its next iteration.”