ISBA’s 2018/2019 Agency Charge out Rate report is now available to download, giving you the opportunity to compare your own negotiated agency personnel rates against pooled data figures inputted from across the ISBA membership.
The report is the perfect resource for sense checking you are getting the best value from your agency relationships.
For 2018/19 the survey has been updated to help make comparisons easier and to include job titles representative of current agency structures, such as including more performance and digital roles such as SEO, PPC and Influencer Marketing.
Please do remember when using these rates that they are not ISBA recommended rates, but purely an indication of what Is happening in the market. The study was conducted amongst ISBA members between October 2018 and January 2019 and represents over 140 agency agreements from 40 brands.
All responses were completed anonymously and data was analysed by an external 3rd party in compliance with competition law.
For more information, please contact Claudia King.