ISBA exists to serve its members. The challenges faced by Marketers are what drive the ISBA agenda and priorities.
2023 saw us make significant progress against those priorities, particularly our biggest objective, the development of a rich and trusted source of data for cross media measurement in the UK.
ISBA laid out its priorities for the year ahead at the beginning of 2023 and we hope the below review of our key outputs is a useful reminder of what we have achieved.