As part of their crackdown on sexual harassment in the UK ad industry, #timeTo have launched their first advertising campaign to further highlight the issue.
The campaign, which asks the question 'Where do you draw the line?', centres on a number of 'increasingly uncomfortable situations' all of which are based on the real-life experiences of people working in the industry.
The ads mark the next stage of the #timeTo programme, which is proudly backed by ISBA and supported by over 100 businesses and organisations, including ITV, Sky Media, Campaign, Digiday and The Drum.
Building on global movements, the initiative aims to stamp out sexual harassment in the UK ad and marketing industry and encourage people to think about where the line exists between normal conversation and 'something potentially more sinister'.
The creative was developed by Lucky Generals and will appear across a range of media including print, out of home, social media, a range of advertising and marketing websites, cinema and via ECRM over the coming weeks and months.
timeTo is a collaboration between the Advertising Association, NABS and WACL. Further information about the initiative, including insights from the original report, guidance and a code of conduct can be found on the timeTo website.