Skip to main content
In order to determine what the most important digital issues are for our members, we have asked them directly via a short survey.
Ad Fraud hasn’t received a great deal of attention in the press this year and has slipped to number 9 in our survey. However, two companies have just been accredited for their ability to reduce the risk of fraudulent ads being served will be revealed by JICWEBS, the Joint Industry Committee on Web Standards: Affectv and RadiumOne.
Programmatic Trading is still a massive issue for advertisers, moving from Number 8 to Number 2 on our survey. ISBA published three volumes of Guidance with Infectious Media, aimed at those at the beginning of the journey, intermediates and those who regard themselves as experts. So far ISBA members have requested well over 500 copies. Three events will follow next year, taking place on 04 April, 25 July and 24 November. Download the WFA Report: Programmatic & Trading Desks here >
Audience Measurement has risen from Number 6 to Number 1. Third party verification is still flavour of the month thanks to Facebook, and this is an issue that needs to be addressed to restore advertiser trust in the metrics which are being presented to them.
Ok, not a definitive, statistically valid reflection of all advertisers concerns, but certainly a good reflection of what a number of the biggest advertisers in the UK are thinking.
Please login to add comments.