Briefing Workshops

Better briefing – writing and delivering the marketing communications brief
This workshop delivers a practical and interactive course in writing and delivering better briefs. This interactive day provides tools, tips, and exercises.

Briefing and appraising creative ideas
This course will help marketers brief and appraise creative ideas more effectively, thereby inspiring excellence in their agencies. In seeing agency processes laid bare, attendees will learn where they can be of most value and where they should stand back.