Real world ideas - a guide to modern experiential
An exploration of the most influential - and most misunderstood - advertising discipline of today: experiential. Delegates will learn how to apply experiential techniques to all marketing challenges and then measure and evaluate experiential and non-traditional media campaigns.
Brand story - discovering how to emotionally connect with your customers
This workshop will help you understand what makes a great story and will show you how to create one for your brand. It will help you to discover a story that is true to your brand and also engages the customer.
Guide to advertising and marketing communications
This course provides an exciting and informative day covering the entire landscape of marcoms and advertising. Individuals will gain a full overview of how the industry works, and will leave feeling equipped to challenge agencies ensuring they deliver quality work.
Strategic Marketing Communications
In this interactive workshop we look at how to bring marketing disciplines together to create coherent and cohesive plans that maximise the communications potential.