Join ISBA’s Nick Louisson, R3’s Ishan Chatterjee, and Financial Progressions Adrian Jenkins for an insight into the UK Agency Landscape, and how marketers and procurement can leverage changes in agency structures, resourcing, and technology for greater marketing efficiency.
This panel discussion pays reference to the Agency Family Tree conducted by R3.
Some topics that will be discussed in this online session include:
- Structure: The shift of Holding Companies to network enterprise models and what this means for accessibility to agency talent and data ownership
- M&A: The acquisition of creative hot shops and boutique specialists by agency networks, their role in the ecosystem and opportunities for marketers
- Talent: Resourcing trends and retaining the best talent
- Technology: The role of Generative AI on performance and productivity
- Relationships: How to foster better integration with agency partners
- Agency fees and financial models: The Media Services Framework has contract terms governing transparency of related party spend
To book your place, please email markw@isba.org.uk