Alternative ways of managing marcoms 2.0
21 November 2017 ¦ 08:30-12:30 ¦ ISBA Offices, London ¦ Exclusive to ISBA Members
Following our successful event last year that showcased companies that offer an alternative way of managing communications, we have found 6 new companies we think members will find interesting and have invited them in to share their propositions with ISBA members in a quick hit half day.
These agencies may work direct inside client organisations, offer expert depth knowledge of a particular sector like Millennials, use new tech solutions to deliver services in the influencer space, offer innovative new ways of working around innovation or experiential or even be completely brand new to the marketplace .
Members often ask us about trends in the agency marketplace, so we created this event purely as a showcase for what we think are some exciting offerings. It will be a quick fire half day with lots of presentations, each organisation will have 25 minutes to showcase what they offer.
Last year we booked up pretty quickly so do let us know ASAP if you’d like to attend, places are limited so be speedy! To book please contact Elvira Bagge.
8.30 - Registration
9.00 - introduction - Traci Dunne, Consultancy Manager, ISBA
9.10 - Vice Virtue – marketing to the millennial audience – Priya Matadeen – General Manager
Virtue - the creative agency within the No1 Youth media company in the world – VICE. Creating culturally relevant commercial work for the best brands.
Experts in marketing to millennials Virtue is an agency inside Vice Media, tapping directly into understanding of millennial audiences.
9.40 – Curb - Anthony Ganjou - CEO and Founder, Adam Azor - Managing Director
CURB create extra-ordinary consumer experiences built around innovation and disruption. CURB's purpose is to push the boundaries of how technology, science, people and space can be integrated to help clients bring ideas to life. Founded in 2008, with Barack Obama as their first client, their unique approach to media innovation, online/offline content creation and consumer experience has delivered over 200 media first's for clients worldwide.
10.10 – theAmplify – Bekki Sykes - Managing Director Europe
theAmplify is a leading technology and data-driven influencer marketing platform. We work with some of the leading global brands including Axe, Country Crock, Clairol, Pure Leaf, Bryers, Rimmel, CoverGirl, Cambell's, Puma and Kate Spade amongst others.
10.40 - Coffee
11.00 – Space 66 – Richard Tidman is Managing Director at Creative Production Company, Space66.
Space66 was founded 10 years ago and has spent over a decade providing digital production solutions to some of the most prestigious creative agencies. Over the past 18 months, Space66 has focused on creating and embedding digital and content production units within a number of future facing brand marketing teams actively looking to take more ownership and control over their production output.
11.30 - Fearlessly Frank’s co-founders, Wayne Guthrie and Ben Little
Fearlessly Frank is an innovation business: a group of creative individuals and consultants who have joined together to create an innovation process that has worked in many different situations. Over the years, we have helped many businesses to innovate. In every case we have seen the struggle between business-as-usual thinking and the need to reinvent for the future. We have come to realise that for many people, thinking innovatively is difficult. Yet we can all learn it – the only barriers are the ideas already established in our minds.
12.00 – Uncommon – Nils Leonard, Lucy Jameson, Natalie Graeme - Partners
Uncommon is a creative studio, building brands that people in the real world actually wish existed. Either by working with clients or by building brands ourselves. Developing a new relationship with talent and a new approach to brands, for a world falling out of love with advertising.
12.30 - Closing remarks - Bex Baldwin, Consultancy Manager, ISBA