Diageo & MOFILM

07 June 2017  ¦  ISBA Offices  ¦  Exclusive to ISBA Members   

Thank you to everyone who came along to our recent Insight event with Ed Pilkington, the Director of Marketing and Innovation at Diageo and Anna Watkins, CEO of MOFILM.

We had an absolutely fantastic evening, with some really practical insights from two highly engaging speakers - so our next session has a lot to live up to! 

Catch up on the presentations here

 

 
BE A BRAND MANAGER FOR THE FUTURE
Ed Pilkington, Marketing & Innovation Director, Diageo
When you think of what you want your marketing epitaph to be, words like ‘creative genius’ may feature highly, but being remembered as a highly effective marketing leader meant you nailed your targets, delivered success and undoubtedly learned a lot along the way. Ed Pilkington, European Marketing & Innovation Director of drinks’ giant Diageo has overseen the marketing strategies of award-winning brand Guinness, Smirnoff and Bailey’s.
 
Ed shared his thoughts on why focussing on being an effective marketer doesn’t have to stifle creativity and the 5 golden rules Ed feels today’s Brand Manager should be following to deliver great work and grow your business.

 

MAKING THE MOST OF BRANDTECH
Anna Watkins, CEO MOFILM

Advancements in technology mean consumers are becoming increasingly accustomed to consuming video content in non-linear formats. At the same time, the technology of today gives brands an unprecedented array of options when it comes to creating the content itself. As a result, the marketing trade press is littered with articles about ‘the next big thing’ that often propose conflicting predictions. It can be hard for marketeers to distinguish between a gimmick and a game changer. MOFILM has been offering an alternative to traditional models for years by connecting brands to a global community of storytellers, and as the founding member of the world’s first BrandTech group - You & Mr Jones - is well placed to help marketers understand the practical applications of new technologies when it comes to storytelling. Through examples, case studies and key principles, this presentation aims to leave marketeers with a better understanding of the opportunities that technologies such as VR, AR, 360, live and drones can offer their brand. 

 

For more information on this event or how you and your team can get involved, please contact Jane.

2017 Dates

Be sure to add the following dates to your diary and we'll see you in 2017! 

#ISBAinsights events in London: 

  • 20 September 
  •  29 November