Diageo & MoFilm
07 June 2017 ¦ ISBA Offices ¦ Exclusive to ISBA Members
Looking for insights from one of marketing's Power 100? Or how about an update from a leading brand-tech company? We hear you!
We're delighted to confirm that Ed Pilkington, who is not only the Director of Marketing and Innovation at Diageo, but also one of the most respected marketers working today, will be speaking at our upcoming event! If that wasn't enough, Anna Watkins, CEO of MOFILM, will also be presenting on the night, looking at how marketers can make the most of brandtech.
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BE A BRAND MANAGER FOR THE FUTURE
Ed Pilkington, Marketing & Innovation Director, Diageo
When you think of what you want your marketing epitaph to be, words like ‘creative genius’ may feature highly, but being remembered as a highly effective marketing leader meant you nailed your targets, delivered success and undoubtedly learned a lot along the way. Ed Pilkington, European Marketing & Innovation Director of drinks’ giant Diageo has overseen the marketing strategies of award-winning brand Guinness, Smirnoff and Bailey’s.
Ed will be sharing his thoughts on why focussing on being an effective marketer doesn’t have to stifle creativity and the 5 golden rules Ed feels today’s Brand Manager should be following to deliver great work and grow your business.
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MAKING THE MOST OF BRANDTECH
Anna Watkins, CEO MOFILM
Advancements in technology mean consumers are becoming increasingly accustomed to consuming video content in non-linear formats. At the same time, the technology of today gives brands an unprecedented array of options when it comes to creating the content itself. As a result, the marketing trade press is littered with articles about ‘the next big thing’ that often propose conflicting predictions. It can be hard for marketeers to distinguish between a gimmick and a game changer. MOFILM has been offering an alternative to traditional models for years by connecting brands to a global community of storytellers, and as the founding member of the world’s first BrandTech group - You & Mr Jones - is well placed to help marketers understand the practical applications of new technologies when it comes to storytelling. Through examples, case studies and key principles, this presentation aims to leave marketeers with a better understanding of the opportunities that technologies such as VR, AR, 360, live and drones can offer their brand.
We are expecting lots of interest, so to ensure your place, register now:
Date: 07 June 2017
Time: 17:45 - 20:30
Location: ISBA Offices, 12 Henrietta Street, London WC2E 8LH
For more information on this event or how you and your team can get involved, please contact Jane.
Be sure to add the following dates to your diary and we'll see you in 2017!
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