These regular, exclusive member events aim to deliver insightful presentations and provide guests with the opportunity to network with other marketers.  Below is a snapshot of our recent networking evenings over the last few months and, if you would like to receive information about our next evening, please email

Insight event with Coca-Cola & Google

 08 June 2016

132 lucky ISBA members descended on Google's offices in London for what was a truly fantastic evening of insights and networking. Our two excellent presentations, covered by Google's Rohan Gifford and Coca-Cola's GB Marketing Director, were rounded off with a prize draw, congrats to both of the following:

  • Asus Chromebook: Fergus Campbell, Gumtree 
  • A place on Google's Squared Online: Miranda Essex, P&G

You can find out more on the presentations below, and we'll be uploading video content from Rohan's presentation shortly, so be sure to check back! 

Lifting the veil on the new marketing strategy of Coca-Cola
Bobby Brittain, GB Marketing Director of Coca-Cola

Changing the marketing strategy and product line-up of one of the most valuable brands in the world, and a new product launch, is no mean feat in your first year as Marketing Director. Bobby shared his insights as caretaker of one of the most valuable brands in the world and his learnings from overseeing their move to a “one brand” strategy.

Where should advertisers be investing – TV, Video or both?
Rohan Gifford, Research manager, Google UK

There has been much discussion recently about the power of TV vs video and Rohan gave attendees a highly comprehensive overview of the relevant facts and figures behind the debate. In addition to outlining the findings of new Google research into the ROI on YouTube and how it relates to TV – and why advertisers should be using both, Rohan also shared his top seven evidence based tips to help brands get the most from their video campaigns. Watch the full presentation below: 


Mumsnet & Direct Line

As the name suggests, our #ISBAinsights events are designed to give our members practical insights from leading marketers to help inform, educate and guide. Our session with Direct Line and Mumsnet filled that brief 100%. Over 70 members were present for what was a fantastic night, jam-packed with insights, tips and strategies, that no marketer should miss. We've already had lots of requests for the videos and will be uploading the Mumsnet presentation shortly, so be sure to check back soon!

The journey to transform Direct Line
Mark Evans, Marketing Director, Direct Line
Direct Line created the direct market for insurance in 1985. 3 decades later it was sitting on a burning platform, disintermediated by price comparison websites in a commoditised market. Having lost their relevance, Mark Evans spoke about the journey to successfully transform the brand's fortunes, taking us on a marketing 101 journey, where a really simple brand idea that had been hiding in plain sight became the lightning rod for communications, propositions, social media, digital marketing, customer experience, operations and even through into culture, returning the brand to its market leadership position of yesteryear. Contact Jane to view a selection of slides from Mark's presentation.

Are brands missing a trick when marketing to mums?
Carrie Longton, Co-founder, Mumsnet & Lisa Bowcott, Saatchi & Saatchi
According to research conducted by Mumsnet and Saatchi & Saatchi, most brands are struggling to connect with mums: with only 19% of British mums claiming they can relate to the advertising messages they see. Marketing naturally wants to simplify. But in order to do so, do we need to embrace complexity? Carrie and Lisa unveiled the complexities of modern motherhood, highlighting key characteristics of modern mothers, plus six key strategies to help marketers better understand and serve women with children. Contact Jane for a copy of the presentation slides or watch the full presentation below: 




Sounds like an event you'd be interested in? Be sure to keep an eye on our website for future sessions.

L'Oréal & Digital Cinema Media

Just one event in and the benchmark for future #ISBAinsights events has already been set! We've had some incredible feedback from some of the 70+ marketers who turned up on the night and we're looking forward to seeing where things go from here! 

There was a real synergy with our speakers, with references to love branding running across both presentations. In what proved to be a highly informative session, #TeamLoveBrands definitely had some new recruits by the end of the evening. Huge thanks once again to our sponsors, DCM and congrats to our winner of 2 VIP Tickets to an upcoming movie premier! 

How to build a love brand
Hugh Pile, Chief Marketing Officer, L'Oréal
It’s an aggressive and fraught marketplace, and only the strong will survive. It’s never been more important to stand out, and stand for something. Hugh Pile gave us a masterclass in the five core elements of a love brand - one that is engages people on a emotional level. He looked at the role of functional vs. emotional messaging and gave tips on how your business may be able to think differently about their approach to branding. 

The ad receptivity challenge
Karen Stacey, CEO, Digital Cinema Media
Outlining how the number of available channels and ad overkill has led to a real ad receptivity challenge, Karen took us through the topline results of the Millward Brown / DCM Building Box Office Brands report which explores the role of cinema in today’s cross media landscape. 



Sounds like an event you'd be interested in? Be sure to keep an eye on our website for future sessions.

O2, Virgin Media & Gleam Futures

There was more than just mince pies and mulled wine on hand at our final #ISBAinsights event of the year:  three excellent presentations from three excellent brands ensured our 2015 series of events went out with a bang!

Dominic Smales
Managing Director and Founder at Gleam Futures Ltd

Gleam Futures manage and represent the very top tier of 'social talent’ in the world through offices in London and Los Angeles. The joint reach of the top 10 talent on Gleam Futures Roster delivers over 50m subscribers on YouTube and will have clocked up over 5 billion views just this year alone. More and more brands are partnering with social talent but the talent itself professes to want fewer but deeper relationships: what is the answer and why is this space so appealing? How has ‘vlogging’ evolved over the last 12 months and what does the future hold? Dominic showed us good and bad examples of how brands are working with this generation of social talent and how to measure success.

Ian Cafferky
Head of Marcoms, O2 UK

"Here for the ups and downs – this is what sport is all about” - O2

Ian Cafferky, Head of Marcomms at O2, shared his views on the achievements of their recent Rugby World Cup campaign - #WearTheRose. Giving us a frank overview of how the brand tackled the challenge of engaging with all levels of sporting fans, together with taking on the risk of a poor performance, Ian highlighted how O2 gave the campaign life through fans, achieving positive sentiments from consumers despite England’s defeat.  

Ellie Tory Norman
Head of Brand Advertising & Sponsorship, Virgin Media
‘Vivid is here’ and with it comes a whole new direction for Virgin Media. Ellie highlighted key learnings from the brand’s latest ‘Inspired’ campaign, focusing on how brand building and taking a layered approach to communications, together with research and consumer insights, helped steer their marketing strategy and campaign propositions to gain traction in what is one of the country’s most competitive sectors.

Post Office & Performics

08 October 2015

How do you make a brand relevant to a new generation of consumers? Getting Simon Bird in on the action may just be part of it! At our most recent Insight event, Pete Markey, the recently appointed CMO of the Post Office, gave us a unique look at how they're modernising, innovating and incorporating data to both elevate the brand and engage with a whole new audience!  


We also heard from Jon King, MD of Performics, who gave us some really useful insights on performance marketing:




Mini UK & Facebook 

16 September 2015, London

Michelle Roberts, Marketing Director of Mini UK, says that everybody has a 'Mini story' and given the turn out at our 3rd Insight event of the year, she might just be right! Over 60 marketers were present to hear Michelle discuss how the iconic brand engages with their consumers, going beyond 'branding' to include real-time, experience marketing and how they put customers first at all touch-points, from information search, right through to purchase and delivery

In addition to Mini UK, we were also lucky enough to have Ed Couchman, Head of Agency Relations at Facebook on hand to present insights into how brands can and need to be creative to stay relevant in our ever mobile world. He presented some fascinating insights from the worlds of Facebook and Instagram - not only giving our members plenty of food for thought, but laying out some challenges for them to ensure they don't get left behind. 

Videos of both presentations can be viewed below:  


Our next Insight session in London takes place on 8 October and features Pete Markey, CMO of the Post Office. Find out more here > 


Manchester Utd & VisualDNA 

07 May 2015, London

The goal of our Insight events is to provide our members and their teams with winning insights. All puns aside, our latest event with Manchester United and VisualDNA did just that! 

Proving that Manchester Utd truly are a global team, Jonathan Rigby, the team's Head of Marketing gave us a first rate look at how engaging with both their past and their fans has made them the sporting phenomenon they are today.

Not to be outdone was Burnley FC fan, Jon Hewson of VisualDNA, who took us on a fascinating journey through the five different personality types and what they mean for advertisers. You can now catch up on his session below: watch and see how they combine big data with psychological insights to help brands get to the core of who their customers really are: 


06 March 2015, London: Sport England & Sainsbury's  

Boom! What a way to kick off the year! Our offices were packed to the rafters, as over 90 marketers filed in for what was (as those present on the night told us!) our best Insight event yet! 

First up, we had Mark Given, Head of Brand at Sainsbury's, who gave us a unique, behind the scenes look at their recent campaign 'Christmas is for Sharing', plus insights into the very real nature of managing a campaign which carries such high levels of expectation.

As Mark made his way to his seat, Missy Elliot entered the room. Ok, maybe not. But her 00's classic 'Get your freak on' did reverberate around the room as one of the most impactful viral ads of late hit our screens - you guessed it, #ThisGirlCan. Sport England's CEO, Jennie Price gave us a fascinating look at the research it involved and how keeping those insights at the heart of the campaign gave it the impact it ultimately had. We could go on, but it would be much easier and more useful for you, to just watch the video: 



Huge thanks go to FCB Inferno for sponsoring this event. 

To find out more about our Insight events, email Jane

12 November 2014, London: The Journey of ITV  

Our final #ISBAinsights event of 2014 took place on 12th November and boy did we end the year on a high! Taking place at the London Television Centre, this was our first insight event to focus on one individual advertiser - the broadcasting powerhouse that is ITV. 

A record number of members were present on the night to hear how the UK's largest commercial TV station has evolved, both commercially and creatively, since its founding back in 1955. Reemah Sakaan, ITV's Network Marketing Director, gave us a unique insight into their recent re-branding, describing how the process forced the station to not only open up artistically and think like a brand, but to also embrace being #reem! 

We also heard from ITV's commercial team, who introduced us to FUSION - which encourages the move away from 'sponsorship' and towards 'connected partnerships'. Find out more about it here

In addition to insights, our hosts also offered one lucky attendee the chance to win two highly sought after VIP tickets to the X-Factor semi-final! Congratulations to Hayley Foy of Morrisons who was our winner - we're sure you'll have no trouble finding someone to accompany you on the night! 

An excellent mix of insights and entertainment, the event was the perfect way to round off another year of great presentations from some inspiring brands, and we're looking forward to doing it all again next year. You can find our full schedule for 2015 here > 

To find out more about our Insight events, email Jane

08 October 2014, London - Paul Coby, John Lewis & Shaun Smith, Smith+Co  

Fast becoming a staple of the industry's calendar, our October event drew over 50 marketers from some of the UK's best known brands to ISBA HQ for a night of top insights and great networking! Big thanks to our speakers and everyone who showed up for making the night such a success! 

Paul Coby spoke to us about JLABs - a project which offered start-ups the opportunity to pitch their technology ideas and win £100k investment plus the opportunity to work with John Lewis. Paul discussed some of the technology ideas he saw, why they decided on Localz as the winner and how their proximity iBeacon technology will improve their customers' shopping experience.

Shaun Smith gave us an insiders look at building advocacy through customer experience, by being BOLD - standing up, standing out and standing firm. Tim Wade built on this with a deep dive into how Best Western differentiated their brand from competitors and built advocacy through 'hotels with personality'

Both presentations will be available to download shortly! 

To find out more about this event, email Jane

16 July 2014, London - Daryl Fielding, Vodafone & Ian Priestman, Blackjack  

Our brand new office in Covent Garden played host to the third of our Insight events in London.

In what was described on the night as a 'master-class', Vodafone's Director of Brand Marketing, Daryl Fielding gave attendees a highly engaging and thought provoking presentation on what she terms as the seven critical factors required for creating a successful brand strategy. Drawing on her experience working across brands such as Dove and Milka, Daryl's insights gave our members plenty of food for thought.

We also heard from Ian Priestman, Project Director at Blackjack, an agency who specialise in promotional and experiential marketing campaigns. Ian gave us an insight into what's involved in creating a successful experiential campaign, with specific examples including brands such as the Mini Countryman, Nissan and Cadbury's. 

To find out more about this event, email Jane

15 May 2014, London - Asda & Weve 

The second of this year's Insight events took place in the creative surroundings of TWBA\London and featured two highly engaging and insightful presentations from Asda and Weve. Over 40 marketers heard Dom Burch, Head of Social, Asda discuss how they created and implemented a social strategy relevant to both Asda and their customers. We also heard from Tom Pearman, Weve's Director of Brand, who highlighted the top 5 areas that brands should be looking into when it comes to mobile.

Missed the event? You can now download both presentations below:

6 March 2014, London - Bob Wootton & John Brown 

The first of our London Insight event of 2014 took place on 6 March with over 40 marketers present to hear our very own Bob Wootton discuss transparency and the current situation with buying ads in the digital space. Alex Silcox, MD of John Brown was also on board and gave some very interesting insights into content/native marketing and the strategies that brands should be employing to achieve success when it comes to the 'C-word': CONTENT! 


4 February 2014, Edinburgh - Britain Thinks & WEVE 

Our first Insight event of the year took place in Edinburgh, where a group of marketers got together for an informal round-table discussion with:  

  • Viki Cooke, Britain Thinks, looked at what consumers want from brands in an increasingly 'team me' generation and how brands can build a deeper level of engagement and respect. She also gave insights into the watchouts for brands around data mining. See the presentation here.
  • Lucinda Johnson, WEVE, opened up the world of mobile and the opportunities for financial advertisers, with insights on how to engagement using data as a key driver. She also explored the future of mobile payments for the financial industry. See the full presentation here


November 13th - Paddy Power & eBay, in association with

Our final Insight event of the year took place on 13th November. TBWA London played host to a packed house of over 80 marketers and media owners present to hear from: 

  • Mike Singleton, Paddy Power, gave us an insight into the brand's 'Mischief Department', plus how they will continue to innovate and entertain their target market. Paddy Power is nominated for the Marketing Society's 'Brand of the Year 2013'. 
  • Guy Jones, eBay, spoke to members about eBay's new research into the behaviour of brand 'switchers', and how brands can reduce the leaking of this group, while also attracting them from competitors. 

October 10th - Virgin Media & Frukt Communications, in association with

ISBA's latest I&N event took place on October 10th as part of the 'Festival of Marketing' schedule and took place at Grey London. Speakers on the night included: 

  • Jeff Dodds, Virgin Media CMO, spoke about how they used 'disruptive' ads that interrupt live TV to cut-through to the consumer
  • Dom Hodge, Frukt Communications Planning Director gave members an insight into how brands can use entertainment and music as a way of giving something useful back and go beyond CSR. 

Insight & Networking Evening with British Gas and SMP, in association with 

Our third Insight & Networking event of the year took place on July 10th and was held at Mindshare's London office, offering over 60 marketers a sun-soaked terrace, perfect views of the city and most importantly, real insights from marketing heavyweights, British Gas and award winning shopper marketing agency, SMP. 

Here's how the night unfolded: 

Simon Mahoney, Chairman of SMP and President of the Marketing Agencies Association Worldwide, gave our guests an introduction to the Consumer and their alter-ego, the Shopper 

To truly deliver Shopper Centric thinking not only do we need to understand the differences between the Consumer and the Shopper, but also the differences between how a Consumer views themselves and the often contradictory actions they take when in “shopper” mode.    What are the principles of a good Shopper Marketing campaign? Simon Mahoney of award winning agency SMP shared some examples of how Shopper Marketing can bring brands to life. 

We also heard from Will Orr, Commercial Director for British Gas, Will is responsible for marketing and for defining and delivering commercial strategies and plans for the UK’s biggest energy supplier. Alongside banking the energy sector is one of the most politically charged areas of British business. How is British Gas working to improve the public perception of the brand and the sector?  How have British Gas harnessed “Big Data” and how are they using it to deliver their marketing strategies and improve the customer experience.

Get the latest insights on shopper marketing directly from SMP: view the latest copy of their newsletter here! Full details on how SMP can help you sell more can be found on their website: 


Insight & Networking Evening with Twitter and EE, in association with on 24 April 2013

Check out the highlights in the video below: 

Our second I&N evening of the year certainly lived up to the hype, as Twitter and EE, two of the advertising world’s most dynamic and innovative brands took to the stage! Requests for places were at record levels and those that were lucky enough to get a spot were certainly not disappointed! Highly engaging and relevant presentations combined with networking opportunities – that’s what ISBA’s networking events are all about!

The following is a quick summary of how the night unfolded:

Spencer McHugh, Marketing Director, EE, Orange & T-Mobile gave us an insight into the launch of the EE brand, and looked specifically at how did they optimised their launch of 4G ahead of their competitors. He also spoke about the decision to choose Kevin Bacon as a brand ambassador and how they keep digital and social media at the very heart of their brands communications.

We also heard from Twitters Sales Director, Bruce Daisley, whose discussion on ‘Social getting Serious’ was the perfect follow up to Spencer and EE’s take on keeping brands social. Incorporating real life case studies and examples showcasing the links between TV and Twitter, Bruce gave our members a unique insight in how to make the most of twitter and use social media to deliver meaningful results for their campaigns. 


Insight & Networking Evening with Unilever and Astus UK, in association with on 7 February 2013

Our first Insight and Networking event of the year got off to a roaring start as Unilever and Astus UK gave our members insight into some of the hottest marketing topics for 2013! 

We had our highest ever attendance figures for the event and those present were treated to some highly relevant and engaging presentations. With so many members in attendance, there was also lots of opportunity to network.

Here’s a quick summary of what went on: 

Sarah Mansfield, Unilever’s Media Director (UK and Ireland) allowed attendees a glimpse into the highly strategic yet effective world of social and digital applications, as they apply to FMCG brands such as Lynx and Marmite. Sarah made sure our members understood the real importance of digital engagement, by giving a live demonstration of how Unilever intertwines traditional media with digital applications such as Shazam.

2013 could be the year for Media Barter and Astus CEO, Frances Dickens, took us through the 10 top points about Media Barter, making sure we all knew exactly how the ancient practice translates into a modern context to deliver business efficiencies.


Brand & Marketing Manager's Evening with BSkyB and RSA, in association with on 7 November 2012

Our most recent Insight and Networking event of 2012 was hosted by BSkyB and took place at the Century Club on Shaftesbury Avenue. 

Members first heard from John Hampshire, BSkyB’s Advertiser Communications Controller, who spoke about the innovation we have seen in TV and what this has meant for viewers and advertisers and what the future holds for the TV market.

Dominic Grounsell, Personal Marketing Director for RSA’s More Than, followed John with an inspirational talk about what he thinks makes a great marketer and what skills are needed in the industry today. Dominic said, through his previous roles, he had learnt to appreciate the very important part data plays in marketing – and said this understanding should form an important basis of today’s marketing skill-set. Dominic advised members to embrace adversity and said often the most rewarding jobs are those that are the toughest. 


Brand & Marketing Managers' Evening hosted by Yahoo! in association with on 12 September 2012

This Insight & Networking Evening took place at Yahoo!’s Shaftesbury Avenue offices, where members heard from two great speakers and mixed with their marketing peers.  

Piers North, Head of Strategy at Yahoo!  kicked off the evening speaking about how online storytelling can invigorate brands. The digital landscape is the ideal platform for delivering and disseminating these stories to socially-enabled audiences. Piers took a look into this developing area of brand communication and demonstrated who is taking advantage of this brave new world.  Click here for Piers’ full presentation.  

Paul Evans, Head of Media at Xbox, a passionate media advocate and part of the team that launched Kinect for Xbox 360 - the fastest-selling electronic device in history - then spoke about the importance of innovation and creativity in media.  Through video case studies members learnt about the innovative campaigns behind Halo, Gears of War and the Kinect Star Wars app

Liza Madrigal of Green & Blacks was delighted to win a champagne balloon ride for two courtesy of in our regular prize draw and Kathrin Hall of Actavis walked away with 2 tickets to a Premiership match of her choice, courtesy of our hosts Yahoo! 

Following the presentations members enjoyed wine and canapés before heading home.   

“I thought the session was really great! The case studies shared, in particular, were fantastic stimulus for me for some of the campaigns I am currently managing” 

“It was good to chat to other people in the industry before and after the presentations too and a great venue” 

“I really enjoyed the evening, both presentations were very good” 

“really interesting – particularly the Yahoo! presentation as I’m doing a lot of work in the area of branded content marketing and storytelling for my brand”


Brand & Marketing Managers' Evening with Hill & Knowlton on 20 June 2012

 Around 60 marketers came along to ISBA’s June Networking Evening, held in partnership with and hosted by H & K at their impressive Soho Square offices.  On the seventh floor, with great views over London, members enjoyed a drink before hearing from Andy Sutherden, Global Head of Sports Marketing & Sponsorship at H&K on how brands, in a year that features the Olympics, the Diamond Jubilee and the Euro2012, can ensure cut-through and what lessons can be learnt.

Jon White, Marketing Director for Kimberly-Clark's Bath Tissue brands across Europe, including Andrex in the UK, shared his personal experiences and insights from his marketing career.  This included his decision to change the Andrex Puppy to a CGI character.  Sometimes you need to be brave and bold in making marketing decisions and, as Jon said, “seek forgiveness more than ask permission”.

Marketers from Legal & General and Yahoo walked away with the tickets to the Aviva Rugby London Double Header and a signed football from Spanish striker David Silva – kindly provided by Hill & Knowlton.

ISBA would like to thank Hill & Knowlton and Jon White from Kimberly Clark for ensuring another successful ISBA/Getmemedia networking event, which invited the following comment from Paul McDonnell, Marketing Manager, Grey Goose - Cazadores:

“Really interesting last night. Great to hear agency and client side perspective. Both great speakers, who were articulate and engaging without any jargon. Refreshing and a good way to spend a couple of hours. “


 Brand & Marketing Managers' Evening with JC Decaux on 25 April 2012

Around 60 people attended our most recent networking evening at RIBA. At this occasion, hosted by JC Decaux, guests heard from Nick Robinson, Marketing Director at Coca-Cola who brought to life the transformational Coca-Cola marketing plan for the London 2012 Olympic Games and Spencer Berwin, Managing Director – Sales for JCDecaux UK who provided inspiration on a whole new world of possibility in the out of home space and demonstrated how clients are pushing the boundaries in a once passive medium, creating new social experiences. 
Following the presentations guests adjourned for wine and canapés – and, with a brief respite in the torrential rain, enjoyed the finale of a spectacular view of this rainbow over London.

Our thanks to Olivia Longson of Lloyds TSB for sharing her sixth floor photograph.


Brand & Marketing Managers' Evening with DCM on 23 February 2012

The evening was hosted by DCM (Digital Cinema Media) at the private screening room at the Charlotte Street Hotel, London. 

Around 60 ISBA members heard from out-going Director of Brand at Sainsburys, Claire Harrison-Church, on the thinking behind the successful Live Well for Less campaign, as well as Claire’s personal perspectives on her career in brand management. 

Simon Rees of DCM then demonstrated how Cinema can entertain and interact with consumers as soon as they step through the foyer doors.  Members also got a 3D peek at movies due for release in 2012.

Once the presentations were over it was time for networking over drinks in a private room.

“This was the first session I have been to and I thought it was a great event. The combination of the topics provided some interesting insights”

“Yesterday was my second ISBA event and once again I found it really interesting and relevant, so thanks for the invite and organisation!”

“Fantastic presentations”

“ Great session. Got a lot out of it - connecting with other brands and media partners”


Brand & Marketing Managers' Forum on 14th December 2011

ISBA and ran the evening, which was hosted by Global Radio – home to the UK's leading commercial radio brands such as Heart, Capital, LBC, Classic FM, Gold and Xfm.

Jo McCrostie, Head of Creative at Global Radio and Philip Gladman, Western Europe White Spirits Director at Diageo were the speakers.

Here's what some of you said about the evening:

"Thanks very much for last night's event. It’s the first one I’ve been to and I thought it was fantastic. Bite size presentations that hit the spot - informative and inspiring."  

"I thought the Smirnoff presentation was amazing!"

"It was fantastic, really great content" 

“Jo McCrostie really made you re-evaluate radio and Philip Gladman was a breath of fresh air. He clearly practices what he preaches and was full of enthusiasm and passion, as well as obviously being very knowledgeable”

Email to register and receive information on our next Brand and Marketing Managers' Networking Events.