13 November 2014, London: The Journey of ITV
Our final #ISBAinsights event of 2014 took place on 11th November and boy did we end the year on a high! Taking place at the London Television Centre, this was our first insight event to focus on one individual advertiser - the broadcasting powerhouse that is ITV.
A record number of members were present on the night to hear how the UK's largest commercial TV station has evolved, both commercially and creatively, since its founding back in 1955. Reemah Sakaan, ITV's Network Marketing Director, gave us a unique insight into their recent re-branding, describing how the process forced the station to not only open up artistically and think like a brand, but to also embrace being #reem!
We also heard from ITV's commercial team, who introduced us to FUSION - which encourages the move away from 'sponsorship' and towards 'connected partnerships'. Find out more about it here.
In addition to insights, our hosts also offered one lucky attendee the chance to win two highly sought after VIP tickets to the X-Factor semi-final! Congratulations to Hayley Foy of Morrisons who was our winner - we're sure you'll have no trouble finding someone to accompany you on the night!
An excellent mix of insights and entertainment, the event was the perfect way to round off another year of great presentations from some inspiring brands, and we're looking forward to doing it all again next year. You can find our full schedule for 2015 here >
To find out more about our Insight events, email Jane.
Insight & Networking Evening with British Gas and SMP, in association with Getmemedia.com
Our third Insight & Networking event of the year took place on July 10th and was held at Mindshare's London office, offering over 60 marketers a sun-soaked terrace, perfect views of the city and most importantly, real insights from marketing heavyweights, British Gas and award winning shopper marketing agency, SMP.
Here's how the night unfolded:
Simon Mahoney, Chairman of SMP and President of the Marketing Agencies Association Worldwide, gave our guests an introduction to the Consumer and their alter-ego, the Shopper
To truly deliver Shopper Centric thinking not only do we need to understand the differences between the Consumer and the Shopper, but also the differences between how a Consumer views themselves and the often contradictory actions they take when in “shopper” mode. What are the principles of a good Shopper Marketing campaign? Simon Mahoney of award winning agency SMP shared some examples of how Shopper Marketing can bring brands to life.
We also heard from Will Orr, Commercial Director for British Gas, Will is responsible for marketing and for defining and delivering commercial strategies and plans for the UK’s biggest energy supplier. Alongside banking the energy sector is one of the most politically charged areas of British business. How is British Gas working to improve the public perception of the brand and the sector? How have British Gas harnessed “Big Data” and how are they using it to deliver their marketing strategies and improve the customer experience.
Get the latest insights on shopper marketing directly from SMP: view the latest copy of their newsletter here! Full details on how SMP can help you sell more can be found on their website: www.smp.uk.com
Insight & Networking Evening with Twitter and EE, in association with Getmemedia.com on 24 April 2013
Check out the highlights in the video below:
Our second I&N evening of the year certainly lived up to the hype, as Twitter and EE, two of the advertising world’s most dynamic and innovative brands took to the stage! Requests for places were at record levels and those that were lucky enough to get a spot were certainly not disappointed! Highly engaging and relevant presentations combined with networking opportunities – that’s what ISBA’s networking events are all about!
The following is a quick summary of how the night unfolded:
Spencer McHugh, Marketing Director, EE, Orange & T-Mobile gave us an insight into the launch of the EE brand, and looked specifically at how did they optimised their launch of 4G ahead of their competitors. He also spoke about the decision to choose Kevin Bacon as a brand ambassador and how they keep digital and social media at the very heart of their brands communications.
We also heard from Twitters Sales Director, Bruce Daisley, whose discussion on ‘Social getting Serious’ was the perfect follow up to Spencer and EE’s take on keeping brands social. Incorporating real life case studies and examples showcasing the links between TV and Twitter, Bruce gave our members a unique insight in how to make the most of twitter and use social media to deliver meaningful results for their campaigns.
Insight & Networking Evening with Unilever and Astus UK, in association with Getmemedia.com on 7 February 2013
Our first Insight and Networking event of the year got off to a roaring start as Unilever and Astus UK gave our members insight into some of the hottest marketing topics for 2013!
We had our highest ever attendance figures for the event and those present were treated to some highly relevant and engaging presentations. With so many members in attendance, there was also lots of opportunity to network.
Here’s a quick summary of what went on:
Sarah Mansfield, Unilever’s Media Director (UK and Ireland) allowed attendees a glimpse into the highly strategic yet effective world of social and digital applications, as they apply to FMCG brands such as Lynx and Marmite. Sarah made sure our members understood the real importance of digital engagement, by giving a live demonstration of how Unilever intertwines traditional media with digital applications such as Shazam.
2013 could be the year for Media Barter and Astus CEO, Frances Dickens, took us through the 10 top points about Media Barter, making sure we all knew exactly how the ancient practice translates into a modern context to deliver business efficiencies.
Brand & Marketing Manager's Evening with BSkyB and RSA, in association with Getmemedia.com on 7 November 2012
Our most recent Insight and Networking event of 2012 was hosted by BSkyB and took place at the Century Club on Shaftesbury Avenue.
Members first heard from John Hampshire, BSkyB’s Advertiser Communications Controller, who spoke about the innovation we have seen in TV and what this has meant for viewers and advertisers and what the future holds for the TV market.
Dominic Grounsell, Personal Marketing Director for RSA’s More Than, followed John with an inspirational talk about what he thinks makes a great marketer and what skills are needed in the industry today. Dominic said, through his previous roles, he had learnt to appreciate the very important part data plays in marketing – and said this understanding should form an important basis of today’s marketing skill-set. Dominic advised members to embrace adversity and said often the most rewarding jobs are those that are the toughest.
Brand & Marketing Managers' Evening hosted by Yahoo! in association with Getmemedia.com on 12 September 2012
This Insight & Networking Evening took place at Yahoo!’s Shaftesbury Avenue offices, where members heard from two great speakers and mixed with their marketing peers.
Piers North, Head of Strategy at Yahoo! kicked off the evening speaking about how online storytelling can invigorate brands. The digital landscape is the ideal platform for delivering and disseminating these stories to socially-enabled audiences. Piers took a look into this developing area of brand communication and demonstrated who is taking advantage of this brave new world. Click here for Piers’ full presentation.
Paul Evans, Head of Media at Xbox, a passionate media advocate and part of the team that launched Kinect for Xbox 360 - the fastest-selling electronic device in history - then spoke about the importance of innovation and creativity in media. Through video case studies members learnt about the innovative campaigns behind Halo, Gears of War and the Kinect Star Wars app.
Liza Madrigal of Green & Blacks was delighted to win a champagne balloon ride for two courtesy of Getmemedia.com in our regular prize draw and Kathrin Hall of Actavis walked away with 2 tickets to a Premiership match of her choice, courtesy of our hosts Yahoo!
Following the presentations members enjoyed wine and canapés before heading home.
“I thought the session was really great! The case studies shared, in particular, were fantastic stimulus for me for some of the campaigns I am currently managing”
“It was good to chat to other people in the industry before and after the presentations too and a great venue”
“I really enjoyed the evening, both presentations were very good”
“really interesting – particularly the Yahoo! presentation as I’m doing a lot of work in the area of branded content marketing and storytelling for my brand”
Brand & Marketing Managers' Evening with Hill & Knowlton on 20 June 2012
Around 60 marketers came along to ISBA’s June Networking Evening, held in partnership with Getmemedia.com and hosted by H & K at their impressive Soho Square offices. On the seventh floor, with great views over London, members enjoyed a drink before hearing from Andy Sutherden, Global Head of Sports Marketing & Sponsorship at H&K on how brands, in a year that features the Olympics, the Diamond Jubilee and the Euro2012, can ensure cut-through and what lessons can be learnt.
Jon White, Marketing Director for Kimberly-Clark's Bath Tissue brands across Europe, including Andrex in the UK, shared his personal experiences and insights from his marketing career. This included his decision to change the Andrex Puppy to a CGI character. Sometimes you need to be brave and bold in making marketing decisions and, as Jon said, “seek forgiveness more than ask permission”.
Marketers from Legal & General and Yahoo walked away with the tickets to the Aviva Rugby London Double Header and a signed football from Spanish striker David Silva – kindly provided by Hill & Knowlton.
ISBA would like to thank Hill & Knowlton and Jon White from Kimberly Clark for ensuring another successful ISBA/Getmemedia networking event, which invited the following comment from Paul McDonnell, Marketing Manager, Grey Goose - Cazadores:
“Really interesting last night. Great to hear agency and client side perspective. Both great speakers, who were articulate and engaging without any jargon. Refreshing and a good way to spend a couple of hours. “
Brand & Marketing Managers' Evening with JC Decaux on 25 April 2012
Around 60 people attended our most recent networking evening at RIBA. At this occasion, hosted by JC Decaux, guests heard from Nick Robinson, Marketing Director at Coca-Cola who brought to life the transformational Coca-Cola marketing plan for the London 2012 Olympic Games and Spencer Berwin, Managing Director – Sales for JCDecaux UK who provided inspiration on a whole new world of possibility in the out of home space and demonstrated how clients are pushing the boundaries in a once passive medium, creating new social experiences.
Following the presentations guests adjourned for wine and canapés – and, with a brief respite in the torrential rain, enjoyed the finale of a spectacular view of this rainbow over London.
Our thanks to Olivia Longson of Lloyds TSB for sharing her sixth floor photograph.
Brand & Marketing Managers' Evening with DCM on 23 February 2012
The evening was hosted by DCM (Digital Cinema Media) at the private screening room at the Charlotte Street Hotel, London.
Around 60 ISBA members heard from out-going Director of Brand at Sainsburys, Claire Harrison-Church, on the thinking behind the successful Live Well for Less campaign, as well as Claire’s personal perspectives on her career in brand management.
Simon Rees of DCM then demonstrated how Cinema can entertain and interact with consumers as soon as they step through the foyer doors. Members also got a 3D peek at movies due for release in 2012.
Once the presentations were over it was time for networking over drinks in a private room.
“This was the first session I have been to and I thought it was a great event. The combination of the topics provided some interesting insights”
“Yesterday was my second ISBA event and once again I found it really interesting and relevant, so thanks for the invite and organisation!”
“ Great session. Got a lot out of it - connecting with other brands and media partners”
Brand & Marketing Managers' Forum on 14th December 2011
ISBA and Getmemedia.com ran the evening, which was hosted by Global Radio – home to the UK's leading commercial radio brands such as Heart, Capital, LBC, Classic FM, Gold and Xfm.
Jo McCrostie, Head of Creative at Global Radio and Philip Gladman, Western Europe White Spirits Director at Diageo were the speakers.
Here's what some of you said about the evening:
"Thanks very much for last night's event. It’s the first one I’ve been to and I thought it was fantastic. Bite size presentations that hit the spot - informative and inspiring."
"I thought the Smirnoff presentation was amazing!"
"It was fantastic, really great content"
“Jo McCrostie really made you re-evaluate radio and Philip Gladman was a breath of fresh air. He clearly practices what he preaches and was full of enthusiasm and passion, as well as obviously being very knowledgeable”
Email firstname.lastname@example.org to register and receive information on our next Brand and Marketing Managers' Networking Events.