AnnualConference

With over 300 of the UK's most senior marketers, insights from the industry's most sought after speakers, this year's Annual Conference proved to be our best yet. 

Among the topics covered on the day, were developments on the regulatory front, key digital issues such as transparency and vlogging, and the main challenges posed by the ever changing client-agency relationship. Thanks to our attendees and speakers for making this event such a success. 

You can view videos from the event here >  

AGENDA

To read more about our speakers, please click here.

SESSION 1

8:30 Registration

9:00 Welcome

Mike Hughes, Director General, ISBA

9:10 ISBA President’s Address

Simon-Litherland-_JPGISBA’s President – Simon Litherland, CEO, Britvic UK - reviewed the past year and outlined ISBA’s priorities for the year ahead.


9:25 ‘Advertising self-regulation moves on….’

Guy Parker, Chief Executive, The Advertising Standards Authority, shared the ASA’s refreshed strategy aimed at ensuring that every UK ad is a responsible ad.

9:55 Building brands in a VUCA world

DarylFielding

Daryl Fielding, Director of Brand Marketing, Vodafone UK
Volatility, Uncertainty, Complexity and Ambiguity are a way of life for modern marketers. Building cohesive and consistent brands becomes harder and harder particularly given the average tenure of the CMO. Embedding strategy fully in management teams and focusing on a brand’s body language could be two ways to cope.

10.30 Networking Break


SESSION 2

11:00 Meet The Vloggers – Brands & Social Talent

Eileen Naughton, Managing Director Google UK & Dominic Smales, Gleam Futures
Video blogging and ‘vloggers’ are the current big marketing ‘thing’. But what are the benefits to brands from using these social channels and what do the vloggers really think of your products and services? Google and Gleam, the Social Talent agency, shared their views.

11:45 Making online a safer place

BrianMurphyPaulGoode


Panel session:
Bob Wootton, Director of Media & Advertising, ISBA
Brian Murphy VP International Product Management, Integral Ad Science
Paul Goode, SVP Regional Marketing, comScore
Christian ARmond, General Manager, Digital Marketing, TUI
Lucy Elvin, Senior Media Manager, Procter & Gamble
Much online brand advertising doesn’t reach real viewers as intended. Sometimes it’s just not viewable in its entirety, sometimes there is malicious ad fraud at work, and sometimes ads from reputable brands appear adjacent to extremely offensive content. Speakers from two leading Content Verification tool providers explained how advertisers can ensure their brands are safer online.

12:15 Why Marketing Is Broken – And How To Fix It

Conor McNicholas, CEO, AllTogetherNow
The way consumers connect with each other and the things they love has fundamentally shifted in the last 15 years and created revolutions in the traditional paid media businesses of newspapers and the music industry. Have we in marketing really changed enough to meet consumers’ in their new world?

12:35 Influencer Marketing

Stephen Waddington, Chief Engagement Officer, Ketchum Europe
Stephen chaired a panel discussion bringing together brands and bloggers to talk influencer marketing and how well brands understand the social media landscape.
Panelists included:
Muireann Carey Campbell, fashion, lifestyle and fitness blog / Twitter influencer
Joe Wicks, nutritionist and Twitter / Instagram influencer 
Nicolas Chabot, EMEA VP, Traackr

13:00 Buffet Lunch


SESSION 3 

14:00 Where is the marcoms industry heading…? 

David Jones, former CEO of Havas & Havas Worldwide
Now that he’s outside the ‘agency network’ fold, David Jones revealed what he really sees happening in our industry, and where are we all heading.

14:30 Seeing the bigger picture...

Graham McWilliam, Group Director Corporate Affairs, Sky
Graham spoke about Sky’s approach to building a business that is durable for the long term, and why businesses need to challenge themselves to look beyond the delivery of short term results and consider the impact that they have on the wider communities in which they live and work

15:00 Content Strategy – A Year On...

Sara Bennison, MD Marketing, Barclays & Lionel Benbassat, Head of Marketing and Brand, Eurostar 
Sara and Lionel shared their organisations’ marcoms journeys over the last year and how content has acted as a catalyst, changing the shape of their marketing operations both internally and with agency partners.

15:30 How to be a great client - key learnings from the IPA’s Adaptathon

Ian Priest, IPA President 2013/14
Exploring how to create win-win client/agency partnerships has been the key initiative of Ian Priest, IPA President 2013/14. Ian shared insights and actions from the Adaptathon sessions that all clients can apply to enhance their own agency management and relationship skills.

16:00 Marketing Re-invention

MarcMathieu 
Marc Mathieu, Global SVP Marketing, Unilever
Marc shared his views on how Marketing needs to re-invent itself to address the challenges posed by changing consumer expectations in a technology driven media landscape.

16:30 Post Conference Drinks courtesy of comScore