EVENT: Real time advertising in a data-driven world
Free ISBA member-only event in association with MediaTel
Haymarket Hotel, 1, Suffolk Place, London SW1Y 4BP
20 June 2014: Registration & Breakfast: 8.30, the event runs from 9.00 to 12.00
Chaired by Dominic Mills, MediaTel
Following on from February’s sold out “Automated Trading” event, ISBA held an event aimed at advising members on how to ensure that they retain control and ownership of their data, as well as leveraging their data.
Guests heard from Sammy Austin, Performance Media Manager – RTB at MoneySupermarket.com who presented her own own experience on “Building A Private Trading Desk To Monetise Your Data”.
Other speakers included: Matthew Voss from Universal Media Group; Simon Martin, Managing Director, Cross Channel Marketing, Experian; Paul Longhurst, owner, Longhurst Communication; Anthony Hitchings, Digital Advertising Operations Director, FT; Amit Kotecha, Quantcast; Brian Jacobs, Brian Jacobs & Associates, and; Rupert Staines, MD Europe, RadiumOne.
Photos from 20 June
ISBA aims to hold another event concentrating on real time advertising in October 2014. More details to follow.
We held our first Automated Trading Event on 7 February 2014, in the Haymarket Hotel in London. Watch videos to find out what ISBA members thought.