ISBA | 101: Public Relations

Member-only document

101 Guide to PR 2023 presentation

This fascinating 101 knowledge session provides members the opportunity to stay up to date with the latest trends and fundamentals of public relations.

Pete Davis, the MD of getmemedia.com will be joined by Angie Moxham, Founder and CEO of The Fourth Angel.

In this session we will be covering:

What is the role and relevance of public relations?
How to integrate public relations into your wider campaigns
What are the typical objectives of PR campaigns?
How to measure the success and performance of your PR campaigns.
5 key takeouts.