All of the process that content (irrespective of final media channel) goes through from a client's’ perspective are outlined in the diagram.
It denotes the elements involved; the points where an idea becomes a piece of marketing communications; and highlights where client/agency responsibilities overlap. You can download a version of the journey to use in your own presentations.
The Production Universe
Regardless of the output, every piece of content needs to go through the same cycle in order to get to market: creation; rights management; production; and supply to media. This map explains the elements that fit within this cycle, across all the main media channels, and has been designed to help Members understand how the Production Universe fits together.
The Production Universe is animated, users simply scroll over each element to find a full description and links to relevant information sources.
Although optimised, we suggest the Production Universe is viewed on a larger screen.
*ISBA recognises that it cannot capture every aspect of Production, but we trust we have covered the main aspects and common elements to support most Client requirements (see Notice B in Legal & Privacy).
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