Influencer marketing continues to command attention – from brands, who want authentic voices to advertise their products and to reach the right audiences; from regulators, who issue strongly-worded reminders that disclosure rules must be adhered to; and from the press, who have highlighted misleading beauty filters … and the challenges and exploitation sometimes faced by influencers themselves.
This panel discussion for ISBA members explored the current issues around influencer marketing, and where the phenomenon goes next.
Chair:
Joanne Loughrey, Associate General Counsel – Luxury Division, L’Oréal
Panellists:
Scott Guthrie, freelance influencer marketing consultant
Charlotte Williams, Founder, Sevensix Agency
Helena Osborne, Senior Product Manager, L'Oreal
