Media Leaders Steering Group March 2024

For our March Media Leaders meeting, we invited the Chair of Performance & Programmatic, Emily Latham from Channel 4 to give an update on this groups priorities. 

  • Performance & Programmatic group update - Emily Latham, Channel 4, P&P Chair
  • Retail media workstream - Bobi Carley, ISBA
  • Origin feedback from last week’s workshop - Bobi Carley, ISBA
  • Responsible media framework workstream - Bobi Carley, ISBA
  • MFA Interest - Nick Louisson, ISBA
  • Performance auditing workstream ambition - Nick Louisson, ISBA
  • Media Leaders tech partner survey outputs - Dan Larden, ISBA