Privacy-centric advertising and marketing: time to take decisions

By 2023 and Google’s current timeline to remove third party cookie support from its Chrome Browser and web-based ads products, the majority of the ad media world will have re-calibrated to a privacy-first eco-system.

This is varied, rich, sometimes unfamiliar and likely challenging for most advertisers. It also provide a multitude of opportunities for advertisers to reconnect with customers, publishing partners and new intermediaries and it will involve a lot of re-thinking and re-engineering.

ISBA’s Privacy-centric advertising and marketing: time to take decisions online session brings you expert insight into the market that will help you drive the changes you need to make this year.

We have brought together Canton MS’s co-founder, Rob Webster and Winterberry Group’s Charles Ping to share their expertise about what advertisers need to be doing right now, to shore up the best decision making.