• 16 November 2017

    Following the announcement of our new President last month, ISBA is delighted to announce the appointment of two new Vice Presidents, Sarah Mansfield and Kerris Bright.

    Sarah Mansfield is the Vice President Media, Europe and Latam and Global Operations at Unilever and has considerable experience working with ISBA as an active member of our Council. 

    She is joined by Kerris Bright, Virgin Media's Chief Marketing Officer. Both Sarah and Kerris will take up their posts with immediate effect.

    They join Elizabeth Fagan, Senior Vice President of Wallgreens Boots Alliance Inc. and Managing Director of Boots UK, who was announced as the new ISBA President in October.

    ISBA's Director General, Phil Smith said “I’m delighted that Elizabeth has agreed to serve as ISBA’s next President. The additional appointments of Sarah and Kerris make the leadership of the Council incredibly strong at a critical time for ISBA."

    ENDS

    Press Contact:
    Abi Slater Director of Communications

    T: 020 7291 9020 M: 07917 048835

    ISBA 12 Henrietta Street, Covent Garden, London, WC2E 8LH

    www.isba.org.uk

    Follow us on Twitter: @isbasays

    About ISBA
    ISBA represents the leading UK advertisers. We champion the needs of marketers through advocacy. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators, platform owners and government. Our members include the UK’s biggest brands.

    ISBA is the voice of the advertiser in the UK Advertising Association tripartite. They are the advertisers’ representative on CAP and BCAP the UK advertising code body. ISBA represents UK advertisers in the WFA and ISBA's Director General, Phil Smith sits on the Executive Committee and the National Associations Council.

  • 03 November 2017

    As an organisation, ISBA has changed significantly over the past 10 months.

    The launch of our new manifesto in March brought with it a new outlook, new ideas and new ways of working with both our members and the industry as a whole.

    To reflect both these changes and ISBA's unique position within the industry, we have developed a new creative identity and we are delighted to share it with you!

     

    NEW LOGO
    Our new logo has been designed to reflect ISBA's updated manifesto and position in the industry; modern, professional and influential.

     

    NEW POSITION
    'One Voice' provides a powerful summary of ISBA's unique position within the industry. It is through this united voice we are able to represent the collective interests of advertisers and bring about real change.

     

      NEW WEBSITE
    We have also created a brand new website, acting as a one-stop-shop for all of our members' needs. The new website will feature an interactive member portal, where you can keep track of action group meetings, events and customise your preferences, while providing insights on the latest industry developments in an easily accessible and engaging format. The new website will be launched later this year.  

     

    The new branding will be rolled out in full, across all platforms over the course of the month.

    In the meantime, more information on the new branding and how to download the new logo can be found here.

    We hope you like our new look and we would like to thank Heavenly for their work and continued support on the new branding.

    For more information on any of the above, please contact Jackie Marlow.

  • 31 October 2017

    Today saw the launch of a new Government Consultation on Gaming Machines and Social Responsibility Measures.

    While most of the media attention has been on proposals around FOBTs, the Consultation includes measures to ensure stronger protections around online gambling and a new industry-led responsible gambling advertising campaign.

    One of the key aims of the Consultation is to minimise the risks that online gambling and related advertising has to the most vulnerable in our society. While research outlined in the Consultation suggests that the impact of advertising on 'problem gambling' is 'relatively small', the Government has indicated that more should be done by operators and those who benefit from gambling.

    As such, there are a number of measures and initiatives proposed in the document that advertisers should be aware of.

    Codes, Social Responsibility and Unfair Terms:

    • The Gambling Commission will consult on making compliance with existing advertising codes a social responsibility code requirement of its LCCP, meaning that breaches could be subject to the full range of the Commission’s regulatory powers
    • The Commission is also supporting a CMA investigation into unfair terms and misleading practices around sign-up/free bet promotions
    • The Commission is also looking to encourage social media companies to develop user-friendly guides on limiting exposure to gambling advertising via platform settings and preferences
    • Tougher and financial sanctions for breaches of the CAP and BCAP content codes have been suggested by campaign groups arguing that stopping adverts was insufficient

    Online advertising, targeting and social media

    • GAMSTOP is due to be in place by the end of the year, allowing consumers to self-exclude from all online gambling (including marketing databases) operators in a single step
    • The IGRG has strengthened the Industry Code, requiring operators to age-gate gambling content and gambling channels on social media

    Responsible Gambling Advertising Campaign

    • A new campaign to raise awareness of the risks associated with gambling, plus the support measures available has been proposed by GambleAware, broadcasters and industry groups.
    • The Government is encouraging others who benefit from gambling advertising to contribute

    Impact on children and young people

    • New research has been commissioned to explore what influence/impact advertising has on children and young people and their attitudes towards gambling
    • The research is will help inform the development of guidance and protections going forward

    The full consultation is available to view here. It is open for 12 weeks, closing on 23 January 2018.

    ISBA represents the UK’s leading advertisers, including a number of well-known gambling organisations. We provide advice and guidance on responsible advertising to all our members, including gambling advertisers. We support the current strict controls around advertising for gambling and look forward to consulting with our members on the new guidance from CAP/BCAP addressing risks of problem gambling risks, as and when it becomes available.

    Next Steps

    We expect CAP/BCAP to bring new draft guidance to protect those at risk from problem gambling to its next meeting in November. ISBA will be represented at the meeting.

    If you have any questions please contact Tanya Joseph.

  • 26 October 2017

    Further to the Scottish Government’s announcement on September 5 regarding its Programme for Government 2017-18, Aileen Campbell, the Public Health Minister for Scotland has opened a Consultation on diet and obesity.

    In her statement she outlines a number of measures designed to change Scotland's 'food culture', which include placing restrictions on advertising products high in fat, salt and sugar.

    The key proposals ate to:

    • “strongly press” the UK Government to ban TV advertising for unhealthy foods before the 9pm watershed. If no action is taken, they will demand that the necessary powers are devolved
    • examine imposing new restrictions on advertising unhealthy food at locations “used by a high proportion of children”, such as visitor attractions and routes to schools.

    The full consultation is available to view here and will remain open until the 31 January 2018.

    ISBA and our food and drink industry members recognise the impact of obesity on our society and our part to play in tackling it. The advertising of food and drink high in fat, sugar or salt in the UK is already tightly regulated. Earlier this year the Committee of Advertising Practice  introduced new rules which extended the prohibition on advertising of HFSS food and drink to all media targeted at children. We are supportive of these moves and believe they are proportionate.

    We welcome the opportunity to contribute to the consultation and will work with our members to ensure their views are properly represented.

    If you have any questions please contact Tanya Joseph.

  • 23 October 2017

    On 19 October, the lead European Parliament Committee on Civil Liberties, Justice and Home Affairs (LIBE) adopted its report on ePrivacy and moved directly to inter-institutional negotiations with Member States and the Commission without having to pass through a Plenary vote.

    The proposed ePrivacy Regulation includes rules governing direct marketing and online tracking, including cookies which enable the collection of browsing data that can be used for targeting online advertising. The report was narrowly adopted by 31 votes in favour, 24 against and one abstention. The final text of the report was supported by the centre-left coalition (S&D, ALDE, Greens and GUE) while most centre-right parties (EPP and ECR) members opposed the adoption.

    • The report maintains the solution proposed initially by the Commission which would require users to consent to sharing their personal information by choosing privacy settings via browsers or other software
    • However, individual websites would be able to request consent on a case-by-case basis to override these privacy settings
    • The report specifies that the privacy settings must be easily accessible at all times, must offer granular settings options and shall present the information in a manner that gives the user the possibility for making an informed decision
    • The report also clarifies that companies can use third parties and agencies to carry out web audience measuring without asking for consent

    Nevertheless, some proposals were adopted in the final text that risk affecting the advertising-based model of many online services:

    • A new provision prevents websites from denying users access if they refuse to share their information, “regardless of whether this service is remunerated or not”. Consent cannot be a mandatory requirement to access the service
    • Privacy settings embedded in browsers would be set by default to the most privacy friendly option

    NEXT STEPS 

    MEPs have until Tuesday (24.10) to gather the required support (76 MEPs) to challenge LIBE and push for a vote in Plenary later in the week. The vote will decide whether or not the file will be re-opened so that MEPs can table additional amendments in the November Plenary session (13-16 November).

    ISBA is working with WFA to review next steps and will report back to members after a meeting of an ePrivacy task force meeting on Thursday 26 October.

    For more information on the ePrivacy Regulation, please contact Tanya Joseph.

  • 20 October 2017

    As part of their ongoing commitment to raise standards in the digital industry, the Internet Advertising Bureau (IAB) this week launched their ‘Gold Standard’ initiative.

    Global organisations including Facebook, Twitter and Google are among the 23 board members who signed an open letter committing to the initiative, which was officially launched at the IAB Conference and aims to:

    1. Reduce ad fraud through the implementation of the ads.txt initiative on all sites selling digital advertising. This new initiative from IAB TechLab shows who is authorised to sell a specific site’s inventory and prevents the selling of spoofed or fake inventory - https://iabtechlab.com/ads-txt/
    2. Improve the digital advertising experience by adhering to the LEAN principles and the standards set by the Coalition for Better Advertising https://www.betterads.org/ and never using the 12 bad ads that offer people a poor digital advertising experience in desktop web or mobile web environments https://www.betterads.org/standards
    3. Increase brand safety by working with JICWEBS to ensure that the Display Trading Standards Group (DTSG) Brand Safety Principles are valuable, applicable and continue to evolve with market expectations.  

    Deadlines for implementing the three initiatives will be confirmed by the IAB over the coming weeks.

    ISBA is fully committed to raising standards in the industry and fully supports the IAB Gold Standard. In addition, we would encourage our members to work with agencies who have committed to or have achieved Gold Standard certification.

    Phil Smith, ISBAs Director General, said: ‘Raising standards in digital advertising is the top priority for ISBA and we welcome the work the IAB has been doing to create a Gold Standard. We encourage all parties of the digital advertising industry to get behind these very important initiatives as soon as possible. We are looking forward to working with the IAB in supporting this program.’

    Further information can be found here.

  • 16 October 2017

    ISBA announces today that Elizabeth Fagan, Senior Vice President Walgreens Boots Alliance Inc. and Managing Director of Boots UK & ROI, is to become President of ISBA.
    Elizabeth is exceptionally qualified to play a pivotal role in ISBA’s transformation and knows the organisation well, having served as a long-standing member of its Council in her role as Group Marketing Services Director of Dixons Group. She will take up her role in November after a handover from Simon Litherland, Chief Executive of Britvic plc and ISBA’s current President.

    Simon Litherland said “Elizabeth returns to ISBA as no stranger and with a keen appreciation of the challenges and opportunities facing today’s marketers. She will bring added impetus to ISBA’s programme of change and campaigning agenda.”

    The appointment comes at a key time in ISBA’s growth. Director General Phil Smith joined the organisation in January 2017 and has set out a new manifesto for ISBA as well as made some significant new hires.

    Phil Smith said “I’m delighted that Elizabeth has agreed to serve as ISBA’s next President. She is passionate about the industry and ISBA’s role within the self-regulatory framework and shares our belief that advertisers need a strong ISBA now more than ever. I would also like to take this opportunity to thank Simon as his two and a half year tenure as President comes to an end. Simon has made a hugely important contribution to ISBA, for which we are very grateful.”

    Elizabeth Fagan said “I’m honoured to serve as ISBA’s next President. This is a crucial time for our industry if we are to retain public confidence and the freedom to advertise responsibly. I’m encouraged to see the changes underway at ISBA and look forward to working with the team, to accelerate the progress that is being made and strengthen ISBA’s impact on the advertising landscape.”

    ENDS

    Press Contact:
    Abi Slater Director of Communications

    T: 020 7291 9020 M: 07917 048835

    ISBA 12 Henrietta Street, Covent Garden, London, WC2E 8LH

    www.isba.org.uk

    Follow us on Twitter: @isbasays

    About ISBA
    ISBA represents the leading UK advertisers. We champion the needs of marketers through advocacy. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators, platform owners and government. Our members include the UK’s biggest brands.

    ISBA is the voice of the advertiser in the UK Advertising Association tripartite. They are the advertisers’ representative on CAP and BCAP the UK advertising code body. ISBA represents UK advertisers in the WFA and ISBA's Director General, Phil Smith sits on the Executive Committee and the National Associations Council.

  • 19 September 2017

    A recent review of the usage of the framework media services contract by ISBA has identified £6.1bn worth of client media spend as having either already been renegotiated or that will be renegotiated in the near future with the framework contract used as guidance. The review also indicates that the terms are being adopted by some of the biggest advertisers.

    The review shows that the framework contract is being used with network agencies, in fact the majority of clients interviewed who have already renegotiated their contracts are with agencies from the major networks.

    The review also revealed that the framework contract is being adapted to create terms that are international in scope and not just relevant in the UK; in 50% of cases the framework contract had been used by those who had already renegotiated, to help create international terms. 

    Very few advertisers had used or are using the contract in its original format or in totality. The vast majority either used specific clauses to enhance their current terms or in-house legal counsel adapted the draft to their own needs. This is also true for those planning to use the terms in the future.

    There was some push back from some agencies on the terms of the framework. The definition of rebates/AVBs was the most contentious clause with 70% of respondents claiming this had been challenged. However in half of the renegotiated contracts there were no compromises to clauses made.

    Very few members cited reducing costs as their key objective in forthcoming renegotiations. The review showed overwhelmingly that members’ key objectives were centred on improving transparency, driving better value, formalising digital metrics and standards and ensuring contracts were fit for a digital future.

    Every member who took part in the review agreed that ISBA was right to challenge the media agency world on transparency issues.

    ISBA Director General Phil Smith commented on the findings saying ‘It’s very heartening to see how useful the Framework Media Services Contract has been to our members. I am also pleased at how positively their agencies have responded. We have enabled many collaborative and constructive discussion between our members and their agencies leading to better alignment in these relationships.’

    At the ISBA Annual Conference in March this year ISBA made a commitment to work with all stakeholders on ensuring the framework media services contract was continually being improved and refined. ISBA are currently working with their members, partners including the IPA and consultants including PwC on version two of the framework. The aim is to make necessary improvements based on the feedback from the review as well as from agency partners and experts in the industry.

    ENDs

    Notes to editors

    The Framework Media Services Contract was launched April 26 2016 to ISBA members.

    ISBA worked closely with their members, expert lawyers and experienced media consultants to surface current key issues, some elements of which were starting to undermine the trust between clients and their media agencies.  

    The initiative was supported by five mainstream media consultants (MediaSense, Ebiquity, ID Comms, Firmdecisions, and Financial Progression). 

    In April 2017 the framework achieved international recognition, receiving a prestigious World Federation of Advertisers (WFA) President’s award for industry leadership.

    Press Contact:

    Abi Slater Director of Communications

    M: 07917 048835

    ISBA 12 Henrietta Street, Covent Garden, London, WC2E 8LH

    www.isba.org.uk

    Follow us on Twitter: @isbasays

     

    About ISBA – the Voice of British Advertisers

    ISBA represents the leading UK advertisers. We champion the needs of marketers through advocacy. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators, platform owners and government. Our members include the UK’s biggest brands.

    ISBA is the voice of the advertiser in the UK Advertising Association tripartite. They are the advertisers’ representative on CAP and BCAP the UK advertising code body. ISBA represents UK advertisers in the WFA and ISBA's Director General, Phil Smith sits on the Executive Committee and the National Associations Council.

  • 15 September 2017

    Today ISBA has announced it will be working with PwC to create greater transparency and accountability in media.

    One of the first major projects is to work together to develop the ISBA framework media services contract, furthering industry wide adoption, improving trust and transparency and hence strengthening client & agency partnerships. The framework contract was launched last year and version two is planned to be released early 2018.

    In addition PwC will work with ISBA to share their considerable expertise across assurance, ad-tech and audience measurement with ISBA members.

    The strategic alliance, which is for an initial one year period, was driven by ISBA and PwC’s shared views on the issue of accountability in media. Both believe in a collaborative approach to find solutions which are in the best interest of all parties.

    Commenting on the partnership Director General of ISBA, Phil Smith commented “Transparency and accountability are critically important issues for our members. Having the expertise PwC can bring will ensure we are giving them the very best, practicable guidance possible.”

    Sam Tomlinson Head of PwC’s media assurance practice said "Our aim is to find industry-wide solutions to industry-wide issues, focused on looking forwards not backwards. PwC's growing Media Assurance practice is a neutral, independent party committed to delivering trust and transparency across the advertising ecosystem, to the mutual benefit of advertisers, agencies, ad-tech, and media owners.  Trust in the advertising ecosystem will drive growth in advertising."

    ENDS

    Notes to editors

    The Framework Media Services Contract was launched April 26 2016 to ISBA members.

    ISBA worked closely with their members, expert lawyers and experienced media consultants to surface current key issues, some elements of which were starting to undermine the trust between clients and their media agencies. 

    The initiative was supported by five mainstream media consultants (MediaSense, Ebiquity, ID Comms, Firmdecisions, and Financial Progression). 

    In April 2017 the framework achieved international recognition, receiving a prestigious World Federation of Advertisers (WFA) President’s award for industry leadership.

    Press Contact:
    Abi Slater Director of Communications

    T: 020 7291 9020 M: 07917 048835

    ISBA 12 Henrietta Street, Covent Garden, London, WC2E 8LH

    www.isba.org.uk

    Follow us on Twitter: @isbasays

    About ISBA
    ISBA represents the leading UK advertisers. We champion the needs of marketers through advocacy. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators, platform owners and government. Our members include the UK’s biggest brands.
    ISBA is the voice of the advertiser in the UK Advertising Association tripartite. They are the advertisers’ representative on CAP and BCAP the UK advertising code body. ISBA represents UK advertisers in the WFA and ISBA's Director General, Phil Smith sits on the Executive Committee and the National Associations Council.

    About PwC
    At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 223,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.

     
    PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.
     
    © 2017 PwC. All rights reserved

  • 07 September 2017

    The Joint Industry Committee for Web Standards (JICWEBS) has today highlighted significant progress in their efforts to tackle online brand safety and ad fraud.

    Working to develop and secure a safer online environment for advertisers, the body has awarded a further 11 certificates for brand safety and two further certificates relating to reducing online ad fraud.

     

    • The last month has been the most prolific ever in terms of the number of certificates awarded for Brand Safety. 11 were awarded: to Teads, Media IQ, YuMe, Amnet, Pulsepoint, Fifty Media, Encore, Avocet, Sovrn, IOTEC and Clearstream. They join 35 other companies who’ve successfully been reviewed against the Good Practice principles for protecting where brand’s online ads appear.

     

    • Quantcast and IOTEC became the 5th and 6th companies to receive certification against the Good Practice Principles to reduce the risk of fraudulent ads being served. They join RadiumOne, Affectv, Unruly and MediaIQ.

     

    Bethan Crockett, Brand Safety and Digital Risk Director at GroupM EMEA, says, “GroupM UK welcomes increasing participation in both JICWEBS Brand Safety and Fraud Protection Best Practice Principles Certification. It is critical for our clients to know proactive steps are being taken to protect digital supply chain integrity.”

    Richard Foan, JICWEBS chair, says, “This recent surge in independently audited certifications for brand safety and anti-fraud shows that the increased levels of trust and transparency that buyers demand are being injected into the digital ad trading supply chain. It also gives buyers a wider array of partners to choose from when considering who is more likely to protect their investment in digital."

    ISBA's Marketing Services Manager, David Ellison noted, “Brand safety and ad fraud are both major concerns for advertisers, who will welcome more suppliers gaining independently audited certification. This development helps to give advertisers more confidence in the digital supply chain and we look forward to even more suppliers receiving certification.”

    Further information about JICWEBS can be found here.

    Please contact David Ellison for further information on aspect of the above.