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Following the recent criticisms regarding how inappropriate content is controlled, monitored and removed from YouTube, CEO Susan Wojcicki released a statement outlining the actions they are taking to minimise the risks associated with appearing on the platform.
These actions, designed to tackle problematic content and protect advertisers from inappropriate content, include:
Having met with senior representatives from Google last week and having pushed for more proactive vetting of content, tighter monitoring and tougher action, we are encouraged by these measures and look forward to receiving further detail on the plans outlined.
ISBA's position on the issue remains clear. While advertisers need to make their own assessments as to whether advertising on a platform carries a significant risk to their brand reputation, we urge Google to take all required steps possible to ensure advertisers have access to content that is stringently vetted, family friendly and can satisfy reach targets.
We will continue to work with Google on the issue and will update you on any developments in due course.
The full statement from YouTube is available here.
On Tuesday (28.11), ISBA Director General Phil Smith appeared at a House of Lords Select Committee hearing on communications to discuss the advertising industry.
Joined by Katharine Newby Grant, Associate Director, Media – Northern Europe at P&G, the meeting was an opportunity to highlight the advertiser’s perspective on the challenges on a range of issues including digital advertising and the impact of Brexit.
Phil also outlined two key areas of ISBA activity:
The full session is available to watch on Parliament's website.
Today (Friday, 24.11.2017), The Times has published yet another article relating to videos on YouTube promoting inappropriate, extremist or offensive behaviour.
Following the take down of the Toy Freaks and Family Freaks channels earlier this week, the article published this morning makes reference to a number of YouTube videos of young children which have attracted comments from 'hundreds of paedophiles'.
The videos, many of which were uploaded by the children themselves, featured advertising from a number of advertisers, including ISBA members. Many ISBA advertisers have now withdrawn from the channel. By their own admission, YouTube's control and monitoring procedures are inadequate.
We met with Google on Wednesday so they could respond to the concerns we and our members have. They have agreed to meet with a group of our members as early as next week to address the concerns. ISBA is pushing for much more proactive and positive vetting of content before it is deemed suitable for brand advertising and for tighter monitoring and tougher action on inappropriate user comments.
Details of the meeting with Google are being confirmed.
In the meantime, Google have assured us they are working on a number of initiatives to improve content control. Just yesterday, YouTube launched a series of new measures to help protect families and children on the platform. These include:
An in-depth overview of the new policies can be found here.
In addition, we have reissued our Online Brand Safety Guidance.
If you have any further concerns, please do not hesitate to contact us.
CAP has today announced significant changes to how broadband speed claims can be advertised.
The changes, which relate to numerical speed claims in broadband ads, now state that any claims 'should be based on the download speed available to at least 50% of customers at peak time'.
The changes follow a full public consultation and will come into effect from 23 May 2018, replacing current rules allowing advertisements with “up to” speed claims available to at least 10% of customers.
CAP has issued guidance on the key changes to the regulation, which also covers non-numerical speed claims, comparisons and upload speed claims.
The guidance is available to download here.
The changes are also supported by research from the Advertising Standards Authority (ASA) that found 'consumers are likely to be misled by speed claims' under the current rules.
Respondents to the consultation unanimously supported change, with most arguing for median speeds measured at peak time, to be described as “average” or similar in ads, as the recommended basis for speed claims. Most respondents also favoured a single figure over a range and a peak-time measure over a 24-hour measure.
CAP considers that median peak-time download speed is the most meaningful speed measure to customers because:
The full statement from ASA is available here.
Steps you can take to avoid harming your brand online:
Ensure you and your agency have adopted industry best practice
Review your contracts
Engage with ISBA
These are just some of the actions you can take, however for further information and support, please do not hesitate to contact us.
Following the announcement of our new President last month, ISBA is delighted to announce the appointment of two new Vice Presidents, Sarah Mansfield and Kerris Bright.
Sarah Mansfield is the Vice President Media, Europe and Latam and Global Operations at Unilever and has considerable experience working with ISBA as an active member of our Council.
She is joined by Kerris Bright, Virgin Media's Chief Marketing Officer. Both Sarah and Kerris will take up their posts with immediate effect.
They join Elizabeth Fagan, Senior Vice President of Wallgreens Boots Alliance Inc. and Managing Director of Boots UK, who was announced as the new ISBA President in October.
ISBA's Director General, Phil Smith said “I’m delighted that Elizabeth has agreed to serve as ISBA’s next President. The additional appointments of Sarah and Kerris make the leadership of the Council incredibly strong at a critical time for ISBA."
Abi Slater Director of Communications
T: 020 7291 9020 M: 07917 048835
ISBA 12 Henrietta Street, Covent Garden, London, WC2E 8LH
Follow us on Twitter: @isbasays
ISBA represents the leading UK advertisers. We champion the needs of marketers through advocacy. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators, platform owners and government. Our members include the UK’s biggest brands.
ISBA is the voice of the advertiser in the UK Advertising Association tripartite. They are the advertisers’ representative on CAP and BCAP the UK advertising code body. ISBA represents UK advertisers in the WFA and ISBA's Director General, Phil Smith sits on the Executive Committee and the National Associations Council.
As an organisation, ISBA has changed significantly over the past 10 months.
The launch of our new manifesto in March brought with it a new outlook, new ideas and new ways of working with both our members and the industry as a whole.
To reflect both these changes and ISBA's unique position within the industry, we have developed a new creative identity and we are delighted to share it with you!
Our new logo has been designed to reflect ISBA's updated manifesto and position in the industry; modern, professional and influential.
'One Voice' provides a powerful summary of ISBA's unique position within the industry. It is through this united voice we are able to represent the collective interests of advertisers and bring about real change.
The new branding will be rolled out in full, across all platforms over the course of the month.
In the meantime, more information on the new branding and how to download the new logo can be found here.
We hope you like our new look and we would like to thank Heavenly for their work and continued support on the new branding.
For more information on any of the above, please contact Jackie Marlow.
Today saw the launch of a new Government Consultation on Gaming Machines and Social Responsibility Measures.
While most of the media attention has been on proposals around FOBTs, the Consultation includes measures to ensure stronger protections around online gambling and a new industry-led responsible gambling advertising campaign.
One of the key aims of the Consultation is to minimise the risks that online gambling and related advertising has to the most vulnerable in our society. While research outlined in the Consultation suggests that the impact of advertising on 'problem gambling' is 'relatively small', the Government has indicated that more should be done by operators and those who benefit from gambling.
As such, there are a number of measures and initiatives proposed in the document that advertisers should be aware of.
Codes, Social Responsibility and Unfair Terms:
Online advertising, targeting and social media
Responsible Gambling Advertising Campaign
Impact on children and young people
The full consultation is available to view here. It is open for 12 weeks, closing on 23 January 2018.
ISBA represents the UK’s leading advertisers, including a number of well-known gambling organisations. We provide advice and guidance on responsible advertising to all our members, including gambling advertisers. We support the current strict controls around advertising for gambling and look forward to consulting with our members on the new guidance from CAP/BCAP addressing risks of problem gambling risks, as and when it becomes available.
We expect CAP/BCAP to bring new draft guidance to protect those at risk from problem gambling to its next meeting in November. ISBA will be represented at the meeting.
If you have any questions please contact Tanya Joseph.
Further to the Scottish Government’s announcement on September 5 regarding its Programme for Government 2017-18, Aileen Campbell, the Public Health Minister for Scotland has opened a Consultation on diet and obesity.
In her statement she outlines a number of measures designed to change Scotland's 'food culture', which include placing restrictions on advertising products high in fat, salt and sugar.
The key proposals ate to:
The full consultation is available to view here and will remain open until the 31 January 2018.
ISBA and our food and drink industry members recognise the impact of obesity on our society and our part to play in tackling it. The advertising of food and drink high in fat, sugar or salt in the UK is already tightly regulated. Earlier this year the Committee of Advertising Practice introduced new rules which extended the prohibition on advertising of HFSS food and drink to all media targeted at children. We are supportive of these moves and believe they are proportionate.
We welcome the opportunity to contribute to the consultation and will work with our members to ensure their views are properly represented.
On 19 October, the lead European Parliament Committee on Civil Liberties, Justice and Home Affairs (LIBE) adopted its report on ePrivacy and moved directly to inter-institutional negotiations with Member States and the Commission without having to pass through a Plenary vote.
The proposed ePrivacy Regulation includes rules governing direct marketing and online tracking, including cookies which enable the collection of browsing data that can be used for targeting online advertising. The report was narrowly adopted by 31 votes in favour, 24 against and one abstention. The final text of the report was supported by the centre-left coalition (S&D, ALDE, Greens and GUE) while most centre-right parties (EPP and ECR) members opposed the adoption.
Nevertheless, some proposals were adopted in the final text that risk affecting the advertising-based model of many online services:
MEPs have until Tuesday (24.10) to gather the required support (76 MEPs) to challenge LIBE and push for a vote in Plenary later in the week. The vote will decide whether or not the file will be re-opened so that MEPs can table additional amendments in the November Plenary session (13-16 November).
ISBA is working with WFA to review next steps and will report back to members after a meeting of an ePrivacy task force meeting on Thursday 26 October.
For more information on the ePrivacy Regulation, please contact Tanya Joseph.