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ISBA has announced the appointment of Steve Chester as ISBA's Director of Media. Steve’s appointment reflects ISBA’s commitment to continue to strengthen its offering for digital advertisers.
Steve's remit will encompass digital and data, as well as offline media. He has a long background in digital, including at media owners such as Microsoft, a full service digital agency and most recently the IAB, where he was Director of Industry Programmes and Data. Over the last two months Steve has also been working for ISBA as a consultant.
Mark Finney will be stepping down as ISBA’s current Director of Media in order to pursue other interests. Mark has made a significant contribution to the organisation during his time at ISBA.
Steve’s appointment is the second significant hire Phil Smith has made since he was named as Director General in November 2016. In July he appointed Abi Slater as Director of Communications. Abi was previously Communications Director at DMGT plc and has extensive experience in the media industry including at Metro newspaper where she was Head of Marketing.
Commenting on the appointment Phil Smith, Director General of ISBA said
“I’m delighted to welcome Steve to the ISBA team. His digital credentials and industry experience make him uniquely qualified to lead in the rapidly changing media environment. A big thank you is also due to Mark Finney, who has made a real impact on ISBA. We wish him every success in the future.”
For more information contact Abi Slater
Director of Communications
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