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On 19 October, the lead European Parliament Committee on Civil Liberties, Justice and Home Affairs (LIBE) adopted its report on ePrivacy and moved directly to inter-institutional negotiations with Member States and the Commission without having to pass through a Plenary vote.
The proposed ePrivacy Regulation includes rules governing direct marketing and online tracking, including cookies which enable the collection of browsing data that can be used for targeting online advertising. The report was narrowly adopted by 31 votes in favour, 24 against and one abstention. The final text of the report was supported by the centre-left coalition (S&D, ALDE, Greens and GUE) while most centre-right parties (EPP and ECR) members opposed the adoption.
Nevertheless, some proposals were adopted in the final text that risk affecting the advertising-based model of many online services:
MEPs have until Tuesday (24.10) to gather the required support (76 MEPs) to challenge LIBE and push for a vote in Plenary later in the week. The vote will decide whether or not the file will be re-opened so that MEPs can table additional amendments in the November Plenary session (13-16 November).
ISBA is working with WFA to review next steps and will report back to members after a meeting of an ePrivacy task force meeting on Thursday 26 October.
For more information on the ePrivacy Regulation, please contact Tanya Joseph.
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