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Following the ongoing conversations ISBA and advertisers have had with Google over the past year, they have today announced new measures to protect brands and ensure their ads run alongside content that ‘reflects their values’.
The measures, outlined by YouTube’s Paul Muret, include:
Stricter criteria for monetisation on YouTube
Manually reviewing Google Preferred
Greater transparency and simpler controls over where ads appear
View the full update here >
We have been in regular discussions with Google for some time and it’s clear from these changes that Google is listening to advertisers and ISBA in the UK, especially in increasing the availability of proactively vetted YouTube content for advertising.
We welcome the raised thresholds and additional checks for monetisation and will continue to work with members and Google to determine if the new policy proves effective.
In March 2017 Google advised ISBA and its members that they would be working with third party vendors on brand safety, so we look forward to the successful completion of these integrations. In December’s blog, YouTube promised regular transparency reporting on brand safety and we hope to see more detail on this very soon.
We will continue to update you on all relevant developments as they occur.
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