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March 01 2018

Positive actions to develop a better dialogue for advertisers and clients partnerships: a tipping point in 2018

Insights from PwC, who collaborated with us on the Media Services Framework

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February 28 2018

Version two of the Media Services Framework launched

ISBA has worked on updating our Media Services Framework terms.

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February 26 2018

Marketers relax: How GDPR is not going to destroy your business

Insights from The Exchange Lab on why businesses should think more holistically about the GDPR and embrace the ways in which it will not negatively affect their organisation.

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February 19 2018

Looking back and moving forward

A look back at our progress throughout 2017 and our priorities for the year ahead, highlights include the success of our Media Services Framework, plus our continued work in areas such as viewability, measurement and online brand safety.

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