In March 2017 at our Annual Conference we set out a new ISBA manifesto:
- To help create a transparent, responsible and accountable market which serves the needs of advertisers
- To improve effectiveness and ROI for advertisers
- To promote a diverse, high-quality media environment, offering choice for advertisers
- And to champion the freedom to advertise responsibly together with effective industry self-regulation
We said that advertisers would need to lead the change and promised to work with all parts of