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Ofcom considers deregulation of TV and telecoms sectors
An 8 –year old girl makes $127,000 a month making baking videos for YouTube
Tumblr rolls out a new ad format
VISA launches global media review
Digiday: WTF is agency transparency?
Liberal Democrats’ manifesto features pledge to introduce pre-watershed ban on junk food ads
Advertisers ‘shrug off’ uncertainties to reaccelerate ad budgets after confidence dip, IPA Bellwether
Netflix shares explode after unexpected subscriber growth
EU accuses Google Shopping of search ‘abuse’
News Corp confirms Rebekah Brooks is in talks on new digital business
EU to set to announce Google action later today
Conservatives give BBC warning of licence fee freeze
Music groups claim YouTube ‘abuses’ copyright law
AOL launches new platform for buying advertising across media
Conservative manifesto pledges ‘clearer food information’ as it follow Labour in obesity clamp down
Facebook filed a patent that could seriously hurt Google’s ad revenue
Linkedin buys online learning firm Lynda for $1.5bn
Greens satirical video tops YouTube polls
SuperAwesome wants to remove the taboo on advertising to kids
Zoella junk food ad scandal raises questions of advertiser control on YouTube
Why Starcom Mediavest bought into ad tech
Marketers sluggish when policing financial shenanigans (Bob Wootton comment)
UK adults ‘willing to pay only 92p a month to access news websites’ – IAB survey
Mobile accounts for more than half of social media spend, says IAB/PwC report
Google prepares YouTube subscription plan
The Wall Street journal’s native approach: If it looks like a puff piece nobody’s going to read it
YouTube Kids must be clearer to avoid US controversy in Britain, warns legal expert (Ian Twinn comment)
Mothercare launches media pitch
Telegraph editor–in-chief steps down after just 18 months in role
Ad blocking is every publishers problem now
Consumer watchdog groups have filed a complaint to the Federal Trade Commission accusing Google of blurring the line between ads and original content in its YouTube Kids app.
Ian Twinn, Director of Public Affairs at ISBA said:
“The UK has clearer rules for advertising around children’s content, including non-TV audio visual providers. The CAP rules apply.
The rules for protecting children recognise their ability to understand when content is an ad. For us in the UK it is important that ads and commercial messages are properly flagged up and not pretending to be normal content.
In fairness rules for TV need to be stricter as the content and the ads are pushed out to the audience. For digital media like YouTube it is the viewer, and with young children the parents, who opt to pull the content to them. Global advertisers will want to assure themselves that their content, that is designed to sell things is within the UK rules, or the rules in other countries if they are directing the messaging elsewhere.
Of course there are campaigners who do not like any child to see any advert. No rules can ever satisfy them and it may be that the groups in the USA are more interested in a political outcome for new legislation than in advertising regulation.”
Tinder has launched its first ever video at to promote Bud Light’s fake party town
Google silent on how major Australian brand ads were served on white supremacist website
Marketers must check privacy practices after ‘illegal’ Facebook tracking
Wasn’t Ad Week fab? (But, er, where were the clients?) – Bob Wootton on Mediatel
Big leap in 4k video streaming
Viewers in control as digital video proliferates
WPP looks to buy Tesco’s analytics business
Martin Sorrell: Advocacy is part of advertising
The ICO released a statement today announcing that it will be making enquiries to establish whether there have been any breaches of the Data Protection Act or Privacy and Electronic Communications Regulations. Allegations have been made about firms passing on sensitive financial data, including pension information.