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ISBA leads the way by requesting new rules on the advertising of high fat, salt and sugar food and soft drink products in children’s media.
Phil Smith named as new Director General of ISBA
ISBA has welcomed the DCMS announcement of a Review of Gambling Machines and Social Responsibility.
Whilst the main focus of the Review will be on Fixed Odds Betting Terminals it will also include advertising during live sports programming before 9pm.
ISBA Launches Guide to Address Lack of Knowledge and Transparency in Programmatic Advertising
ISBA has launched the first ever template contract for advertisers to use when working with social talent. Created in partnership with law firm Lewis Silkin the new contract also had input from major brands and social talent agents.
Companies can now be certified against reducing online ad fraud
London – 24 August 2016. JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.
Mike Hughes to step down as Director General of ISBA
ISBA, the Voice of British Advertisers, has today announced that Director General Mike Hughes will step down in the first quarter of 2017 after 10 years heading up the advertiser representative body.
The government strategy is potentially a tough one for businesses who will have to adopt. It will be a challenge that the industry should welcome.