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ISBA Launches Contract that will redefine relationships between advertisers and media agencies
Date: 31 March 2016
ISBA announces appointment of Director of Media and Advertising
The Grocer recently held a debate on sugar tax and advertising in Birmingham. Ian Twinn our director of public affairs was putting the case for advertisers and how working closely with the government is the solution.
In the USA the FTC made it clear some time ago that native advertising is an ad. Our own ad regulator the ASA and Code owner CAP, started to cover all commercial communications, wherever they appear.
The communications infrastructure is changing and it is changing the way content is consumed. Since its inception OFCOM has been dealing with the issue of convergence. The definition has been changing over the years.
takeaways from ISBA’s annual conference
RBS’ David Wheldon: ‘Marketers, don’t be the dog that barks at every passing car’
Fight ad-blocking by raising
our creative game, says Post Office CMO
Government wants to help
advertisers tackle ad blocking
The UK government says it
wants to help companies fight off the threat of ad blocking
VW among those showing 'dumb
ways' for marketing to die, warns RBS' David Wheldon
The Culture Secretary John Whittingdale addressed the ISBA conference. In his speech he outlined issues that are facing the industry including the contribution the ad industry contributes to the UK economy.
ISBA President’s Speech
Thank you, Mike, and good morning everyone. I am delighted to be with you today for this, my second, ISBA Annual Conference.
In 2015, perhaps the biggest issue raised was the BBC Charter renewal and what impact a change from its current guise will have on broadcasting as a whole. The BBC is also in the process of relocating BBC3 to online only.
ISBA’s director of media and advertising to leave after 20 years of service.