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The government strategy is potentially a tough one for businesses who will have to adopt. It will be a challenge that the industry should welcome.
ISBA's and Ian Twinn's statement on the UK referendum result.
The Mayor faces two issues following his decision to have more restrictive rules on the type of ads that will appear on tube and buses.
ISBA’s statement on the ANA report.
It appears that the ANA investigation has uncovered some rather unsavoury, poor media agency/holding group business practices.
On 25 May, the European Commission published plans to amend the Audiovisual Media Services Directive (2010 AVMS Directive), formally TV without frontiers. EU's law regulating TV, TV-like and on-demand services. Its aim is to bring the regulatory framework in line with evolving media landscapes; and simplify the current rules, including advertising. The proposal is part of a package of proposals under the Digital Single Market Strategy.
ISBA Launches Contract that will redefine relationships between advertisers and media agencies
Date: 31 March 2016
ISBA announces appointment of Director of Media and Advertising
The Grocer recently held a debate on sugar tax and advertising in Birmingham. Ian Twinn our director of public affairs was putting the case for advertisers and how working closely with the government is the solution.