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ISBA's and Ian Twinn's statement on the UK referendum result.
The Mayor faces two issues following his decision to have more restrictive rules on the type of ads that will appear on tube and buses.
ISBA’s statement on the ANA report.
It appears that the ANA investigation has uncovered some rather unsavoury, poor media agency/holding group business practices.
On 25 May, the European Commission published plans to amend the Audiovisual Media Services Directive (2010 AVMS Directive), formally TV without frontiers. EU's law regulating TV, TV-like and on-demand services. Its aim is to bring the regulatory framework in line with evolving media landscapes; and simplify the current rules, including advertising. The proposal is part of a package of proposals under the Digital Single Market Strategy.
ISBA Launches Contract that will redefine relationships between advertisers and media agencies
Date: 31 March 2016
ISBA announces appointment of Director of Media and Advertising
The Grocer recently held a debate on sugar tax and advertising in Birmingham. Ian Twinn our director of public affairs was putting the case for advertisers and how working closely with the government is the solution.
In the USA the FTC made it clear some time ago that native advertising is an ad. Our own ad regulator the ASA and Code owner CAP, started to cover all commercial communications, wherever they appear.
The communications infrastructure is changing and it is changing the way content is consumed. Since its inception OFCOM has been dealing with the issue of convergence. The definition has been changing over the years.
takeaways from ISBA’s annual conference
RBS’ David Wheldon: ‘Marketers, don’t be the dog that barks at every passing car’
Fight ad-blocking by raising
our creative game, says Post Office CMO
Government wants to help
advertisers tackle ad blocking
The UK government says it
wants to help companies fight off the threat of ad blocking
VW among those showing 'dumb
ways' for marketing to die, warns RBS' David Wheldon