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ISBA Launches Guide to Address Lack of Knowledge and Transparency in Programmatic Advertising
ISBA has launched the first ever template contract for advertisers to use when working with social talent. Created in partnership with law firm Lewis Silkin the new contract also had input from major brands and social talent agents.
Companies can now be certified against reducing online ad fraud
London – 24 August 2016. JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.
Mike Hughes to step down as Director General of ISBA
ISBA, the Voice of British Advertisers, has today announced that Director General Mike Hughes will step down in the first quarter of 2017 after 10 years heading up the advertiser representative body.
The government strategy is potentially a tough one for businesses who will have to adopt. It will be a challenge that the industry should welcome.
ISBA's and Ian Twinn's statement on the UK referendum result.
The Mayor faces two issues following his decision to have more restrictive rules on the type of ads that will appear on tube and buses.
ISBA’s statement on the ANA report.
It appears that the ANA investigation has uncovered some rather unsavoury, poor media agency/holding group business practices.