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In the USA the FTC made it clear some time ago that native advertising is an ad. Our own ad regulator the ASA and Code owner CAP, started to cover all commercial communications, wherever they appear.
The communications infrastructure is changing and it is changing the way content is consumed. Since its inception OFCOM has been dealing with the issue of convergence. The definition has been changing over the years.
takeaways from ISBA’s annual conference
RBS’ David Wheldon: ‘Marketers, don’t be the dog that barks at every passing car’
Fight ad-blocking by raising
our creative game, says Post Office CMO
Government wants to help
advertisers tackle ad blocking
The UK government says it
wants to help companies fight off the threat of ad blocking
VW among those showing 'dumb
ways' for marketing to die, warns RBS' David Wheldon
The Culture Secretary John Whittingdale addressed the ISBA conference. In his speech he outlined issues that are facing the industry including the contribution the ad industry contributes to the UK economy.
ISBA President’s Speech
Thank you, Mike, and good morning everyone. I am delighted to be with you today for this, my second, ISBA Annual Conference.
In 2015, perhaps the biggest issue raised was the BBC Charter renewal and what impact a change from its current guise will have on broadcasting as a whole. The BBC is also in the process of relocating BBC3 to online only.
ISBA’s director of media and advertising to leave after 20 years of service.
Written by Bob Wootton, ISBA's director of media and advertising
ISBA welcomes the excellent call to arms in The Guardian by Johnny Hornby, one of industry’s most decorated and high-profile players, though it’s probably also indicative of the malaise that is gripping the business that he had to take to those pages to surface it.
The EU recently announced that it settled on tough new data protection laws. This could have adverse affects and unintended damaging consequences on the advertising industry.
Much comment has been made in the press since Pepsico announced their decision to dismantle their marcoms procurement function and hand responsibility for management of agency commercial matters on to their individual brand teams, supported by a ‘procurement manual’.