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By Sonoo Singh on behalf of ISBA & IPA for #GoodBrief week.
The Agency or the Client? Who Owns the Brief? That was the question on the first day of the Good Pitch Week that threw up everything from an 1856 map of Soho to tales of pulling the perfect pint of Guinness to discussions about mediocrity and how not to write boring briefs.
As the latest Bond movie hits our screens, ISBA, in association with NMG Product Placement, has produced timely Guidance, which explains the difference between Product Placement and Prop Placement.
Recently Marketing Week asked my opinion regarding the news that Coty had bought the content agency Beamly, why we thought they had purchased this agency and whether we would see more brands buying agencies going forward.
ISBA's director of public affairs Ian Twinn responded to the latest campaign lead by Jamie Oliver on sugar tax. Let's start with what we all agree
Ofcom act to close down the video on demand regulator ATVOD. Advertising co-regulation with ASA/CAP remains in place.
On 31 July 2015 European researchers (UC3M, Imdea, NEC Labs Europe and Polito) published their findings in a paper entitled Understanding the detection of fake view fraud in Video Content Portals.
ISBA / MediaSense release results of Media2020 results showing the top priorities of CMOs as they prepare for 2020. Including greater self-reliance, new agency models and performance based metrics.
ISBA's director of public affairs Ian Twinn has responded to Tessa Jowell's comment on banning 'sexist advertising' on the underground network..
ISBA’s director of public affairs Ian Twinn and the director of media and advertising Bob Wootton have responded to the initial stages of the debate surrounding the future of the BBC, advising circumspection around the introduction of advertising on BBC services.
The SACN report published today sets out the impact of sugar in our diet. Recommending cuts in our sugar intake and set out what may happen is their advice is ignored.