Formed in the wake of continuing regulatory uncertainty and consumer confusion and driven by our members’ increasing activity in this space and the challenges it brings, this Working Group
builds upon ISBA’s previous work on template influencer contracts.
The Working Group is comprised of members from across sectors and is aimed at colleagues from across disciplines with involvement in influencer marketing, from legal officers to social media managers and
marketers who manage their brand’s influencer relationships.
The Group is focused on two main tasks: continuing constructive dialogue with regulators; and the composition of a Code of Conduct for influencers, agencies, and brands, with the goal of
raising standards, ensuring regulatory compliance, and enabling our members to employ
authentic and effective influencer marketing.
Chair
Joanne Loughrey – L’Oréal
These meetings are for group members only. If you would like to find out more then please email georgiac@isba.org.uk