TV advertising: Evolving the model
Following on from the launch of Enders Analysis’ report on the broadcast trading landscape - TV advertising: Evolving the model, this webinar will explore the report in more detail with the author Gill Hind, Enders Analysis and Bobi Carley, Head of TV & Video at ISBA. There will also be an opportunity for Q&A.
The report considers:
- The strengths and weaknesses of the current TV advertising ecosystem from the perspective of broadcasters, advertisers and agencies
- What is likely to happen to video viewing and advertising revenues, if the current trajectory is followed
- What changes need to happen to improve the health of the overall advertising market
The report was commissioned by ISBA following a mandate from our Council to play a proactive role in shaping the media landscape post-COVID-19 in the interests of advertisers.