Only ISBA represents brand owners advertising in the UK.

ISBA provides a valuable service in representing the views of collective advertisers on many key industry issues such as brand safety, media transparency, the digital supply chain, GDPR, HFSS and many others.

Being in a group of likeminded individuals, across a broad range of advertising sectors, where you get to spend time talking about what keeps them up at night and where they see the world of effectiveness going is an invaluable asset to have for me personally, and for us at Direct Line Group.

Thank you ISBA. Media leaders need a strong organisation to facilitate their collective voice and you provide that.

Wella joined ISBA as we felt it was important for us to have a voice on shaping the industry.  Being part of the ISBA community means that our media, marketing and procurement teams can share challenges and experiences with their peers, keep their thinking fresh and bring new areas of consideration into our strategy.

ISBA provided expert guidance which was invaluable when we were reviewing our media agreement.  ISBA’s insights into the media marketplace and their media framework template helped us achieve significant improvements in the way we work with our media agency.