The second All In Summit, presented by the Advertising Association, will take place on 11 May at London’s QEII Centre and will also be streamed online. The Summit will feature speakers from organisations including Boots UK, adam&eveDDB, GroupM, EssenceMediacom, MFUSE and Kantar, hosted by Ben Hunte, senior reporter for VICE World News, investigating stories about LGBTQ people, race, and inequality from across the world.
The Summit will be the first place the industry can see the results of the 2023 All In Census, which takes place on March 15 and is the next critical part of the Advertising Association, the IPA and ISBA’s ongoing work to build a more inclusive workplace and better support the industry’s talent.
Tickets are now on sale and full details are available here.
Key sessions planned include the Reveal of the All In Census Results and Response from the Industry, along with in-depth looks at Industry Salaries and Salary Progression, Hybrid Working, How to Attract and Retain Talent as well as workshops with All In Champion organisations. Confirmed speakers include Nadach Musungu, Diversity & Inclusion Lead, Kantar, Pete Markey, Chief Marketing Officer, Boots UK, Sufia Hussain, Inclusion Equity & Diversity Director EMEA, Wunderman Thompson, Josh Krichefski, CEO EMEA & UK, GroupM, Kate Rowlinson, Executive Officer, EssenceMediacom, Danny Josephs, Partner, MFUSE, Tammy Einav, CEO, adam&eveDDB, Natalie Bell, CEO, Manning Gottlieb OMD, Kathryn Jacob, CEO, Pearl & Dean and Chair of All In.
Kathryn Jacob, Chair of All In and CEO, Pearl & Dean, said: “Our Summit is shaping up to be a brilliant day of insights, tips and practical advice for anyone working in our industry that wants to know how to build a more inclusive workplace. As we approach the All In Census next month and recognise the work of our many All In Champions, we plan for this event to be highly interactive with maximum audience participation to ensure an open and inclusive dialogue throughout the event and plenty of networking opportunities to meet with like-minded colleagues.”
COUNTDOWN TO THE ALL IN CENSUS CONTINUES
On March 15, every individual advertising and marketing services professional working in the UK will be asked to spend around 15 minutes sharing census-style data in a confidential and independent study conducted by Kantar. This year’s All In Census will feature specific questions on retention in the advertising industry as well as new questions to gain a deeper understanding of topics such as hybrid working. As before, an added incentive to encourage teams and colleagues to take part is that member companies of AA, IPA or ISBA who reach a certain level of responses can also receive their own set of aggregated data.
The first All In Census took place during the March 2021 lockdown and was supported by over 16,000 people working in UK advertising and marketing services, across brands, agencies, media owners and tech companies. The richness of the data helped build the most detailed understanding yet of the industry’s make-up and shaped the All In Action Plan, a series of nine actions which companies across the industry are encouraged to implement.
Applications to become an All In Champion are ongoing and now require companies to submit evidence against all nine actions. Companies can submit their application form online.