ALL IN CENSUS RETURNS ON MARCH 15, 2023
The next All In Census, led by the Advertising Association, the IPA and ISBA, will take place on Wednesday 15 March 2023. Every advertising and marketing services professional working in the UK will be asked to spend around 15 minutes sharing census-style data in a confidential study conducted by Kantar.
The first All In Census took place during the March 2021 lockdown and was supported by over 16,000 people working in UK advertising and marketing services, across brands, agencies, media owners and tech companies. The richness of the data helped build the most detailed understanding yet of the industry’s make-up and shaped the All In Action Plan, a series of nine actions which companies across the industry are encouraged to implement.
At the time of writing, 83 companies have become All In Champions by providing clear evidence that they have put the All In Actions into practice and were celebrated at a Parliamentary Reception in June 2022 with backing from MPs, Lords and industry leaders. A second wave of All In Champion companies will be announced at the advertising industry’s summit, LEAD 2023, on January 25.
Kathryn Jacob, Chair, All In Working Group and CEO, Pearl & Dean, said: “Our goal with the next All In Census is to secure participation from as many people working in UK advertising as possible. The more data we can gather, the better we can inform the industry’s understanding of itself and its many different dimensions. The data, treated in the strictest confidence, will once again be used to develop more actions that help people belong in the workplace.”
Find out more by visiting the All In Hub