There is no escaping the fact that 2022 has been a tough year economically and politically. Marketers more than ever have needed guidance, support and their voices heard. ISBA has worked hard to meet these challenges and ensure members are being supported now and in the future.
2022 has seen continued promotion of the 2021 Media Services Framework and ISBA also developed a CPD accredited learning programme to address members’ desire to increase media and marketing knowledge across their industry’s talent pool.
During the year, our partners provided useful educational pieces to support our member’s ability to effectively manage their agency relationships. ISBA’s Public Affairs team also worked very hard to ensure that the brand voice was heard in opposition to the sale of Channel 4.
Our focus on Origin as has led to the execution of an £11m programme to build the measurement system in 2022 and the appointment of Tom George as CEO.
The fifth and sixth waves of the Representation in Advertising Tracker also took place, meaning we now have three years of data showing how representative of society people in Britain think advertising is.
We hope this review of our key outputs is a useful reminder of what we have achieved.