As the advertising industry works to reduce its carbon footprint, ISBA and the IPA have added a new clause into their Creative Services Framework Agreement (CSFA) which reminds advertisers and agencies that they have a responsibility to work together to try to reduce carbon emissions from advertising productions.
The ISBA and IPA Client-Agency model terms – CSFA – is an industry standard, useful tool for advertisers and agencies to use when starting a new business relationship.
The update includes a guidance document to help marketers achieve their carbon reduction goals.
Lorna East, ISBA's Head of Agency Services said; "ISBA are pleased to have worked with the IPA on this timely update to the Creative Services Framework Agreement. We encourage Advertisers and Agencies to work together to embed Ad Net Zero initiatives at the planning stage, and to maintain focus on targets.”
Stuart Macnaughtan, ISBA's Head of Public Affairs & Sustainability said; "The inclusion of Sustainability Guidelines in this CSFA update demonstrates that environmental sustainability is a growing priority for ISBA members. It is vital, for example, that brand advertisers and their agency partners work together to reduce carbon emissions from advertising production.
The aim is that the inclusion of these guidelines will help facilitate conversations between advertisers and their supply chain partners, to foster collaboration which supports brands in meetings their net zero targets and drives best practice through the industry."
The documents are available for ISBA members to download, here.