101: Building a brand purpose

This session is a recording only.  If you would like to receive the link to the recording, please register below.

2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

Do you know the difference between brand positioning and brand purpose and which comes first?  Do you know how to define your brand purpose?  Transform collaborations into meaningful connections and infuse your brand with purpose.  This will be explained in this 101 knowledge sessions.

What you will learn:

• Brand positioning v brand purpose  - what’s the difference and which comes first? 
• How to define your brand purpose 
• What is  a brand partnership and what’s the difference between brand partnerships and media partnerships? 
• What objectives are best delivered via brand partnerships
• Great examples of both brand purpose and partnerships

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.