101: Cinema

This session is a recording only.  If you would like to receive the link to the recording, please register below.

2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

Cinema is a powerful cultural and artistic medium that reflects and shapes society.  It entertains, educates and fosters empathy by presenting diverse perspectives.  In this session we will be focusing on the key principles of the channel, the role and relevance of cinema and how to plan the best campaigns. 

What you will learn:

• Revisit the principles of key marketing channel of cinema
• Role & relevance of cinema
• How to plan the best campaign using cinema
• How to measure performance and impact of cinema

It is aimed at:
Marketing teams, digital marketing managers, media managers, brand managers and assistants and junior marketing roles.