2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
“There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.” Charles F. Kettering. Our next 101 focus’s on delivering insights for clients and why it is important to fully understand your consumer.
Pete Davis, the MD of Getmemedia.com will be joined by Lynne Barcoe Founding Partner of Humanise - The Grassroots Insight Agency, who focus on delivering human-centric insights for their clients. Lynne has over 25 years’ experience in research and has worked on clients including BBC, Pepsico, Save the Children and Bauer Media.
What you will learn:
- Identifying what we mean by insights as opposed to facts and data.
- Uncovering brand insights using Quant and Qual techniques.
- Turning Insight into action – successful case studies.
- 5 key take outs.
It is aimed at:
Marketing teams, brand managers and assistants, junior marketing roles, media controllers, eCommerce managers, research in-house.
All sessions can be viewed live or on demand via the ISBA knowledge hub.
