2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Please note this session is not part of ISBA's Media Foundation Certificate.
Gaming is no longer just a pastime; it’s a global phenomenon with billions of players interacting, competing, and connecting across platforms. For brands, this presents an incredible opportunity to reach engaged, passionate audiences in innovative ways.
What you will learn:
- The essentials of gaming culture
- How brands can reach audiences authentically through in-game advertising
- Ad formats and targeting strategies
- The latest trends that make gaming one of today’s most exciting media channels.
Whether you’re new to gaming or looking to refine your strategy, this guide will help you connect with players and build memorable brand experiences in the virtual world.
Book now
Cost
FREE
Type
Online event