2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Are you looking to make an impact in your local area or a specific demographic? With hyperlocal targeting and direct mail you can reach your audience precisely where they are. Tune in to find out how you can connect with your customers on a personal level.
For this session Pete Davis is joined by Jon Smale, Head of Agency Strategy and Charlotte Wells, Head of Client Strategy from Reach Plc.
What you will learn:
• What is Hyperlocal Marketing and what are the benefits of using Hyperlocal Marketing?
• What does a Hyperlocal marketing campaign look like?
• Best Practice Hyperlocal Targeting case studies
• 5 Key Take Outs
It is aimed at:
Marketing teams, digital marketing managers, media managers, brand managers and assistants and junior marketing roles.
