An influencer is someone who can sway others’ purchasing decisions through their expertise, authority, or connection with their audience. With a strong presence on social media and blogs, they share content and engage followers, collaborating with brands to promote products and boost sales. Social media encompasses a variety of formats, including text, images, videos, and live broadcasts.
Popular platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn allow individuals, brands, and organisations to engage with their audiences, build communities, and promote products or services. Join us to find out how influencers and social media has become a vital tool for communication, marketing, and brand awareness, influencing trends and shaping public opinion in real time.
We will also be joined by CEO of Leading Social Media agency, The Social Element, Linn Frost and Influencer Expert, Scott Guthrie.
2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
What you will learn:
- What is the role and relevance of influencer marketing?
- How to plan the best campaigns using influencer marketing.
- How to measure the performance and success of influencer marketing.
- What are the key principles of influencer marketing?
- How to plan the best paid and organic social media campaigns.
- How to measure the success of social media with great case studies.
- What makes for engaging social media.
- 5 key takeouts.
Who is it aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.
