2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Magazines and news brands play a crucial role in informing, entertaining, and shaping public opinion. They provide in-depth analysis, diverse perspectives, and curated content tailored to specific interests, fostering informed citizenship and cultural enrichment. In today's digital age, they remain relevant by adapting to changing consumption habits and delivering trustworthy journalism across multiple platforms.
We will be joined by Amanda Wigginton, Data and Insight Leader from Magnetic and Mel Leslie, Agency & Client Relations Director from Newsworks the Associative body for National Press.
In this session we will be covering:
- What are the key principles of magazines and news brands.
- What is the role and relevance of magazines and news brands in today's world?
- What objectives do magazines and news brands deliver against.
- How to plan the best campaigns with great effectiveness.
- How to measure the performance and success.
- 5 key takeouts.
It is aimed at:
Marketing teams, digital marketing managers, media managers, brand managers and assistants and junior marketing roles.
