In a cookieless future, search, online, and programmatic buying will undergo significant transformations as advertisers adapt to new privacy regulations and user tracking limitations. As the digital landscape shifts towards privacy-first approaches, marketers will need to innovate their strategies. By focusing on first-party data, contextual targeting, and emerging identity solutions, brands can effectively navigate the challenges of a cookieless future while maintaining strong connections with their audiences.
Join Paul Spokes, Director, from AMS Media, the UK’s leading independent media agency and an expert with over 20 years digital experience.
2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
What you will learn:
- Adopt a full funnel strategy and set KPIs before launching
- Ensure you have a holistic reporting and attribution technology partner
- Take ownership of your 1st party data
- Continually test and learn – not everything will work, don’t be afraid to try
It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.
The online booking for this session closes 12 hours before the start of the session. Please email Elvira Bagge to book.
